Tanishq charts course for double-digit growth as gold prices climb

Tata group jeweller expands 18 kt line; trims making charges

From reducing making charges to expanding its line of 18 carat (kt) wedding jewellery, Tanishq, from the house of Tata, has undertaken several steps to ensure a healthy growth trend even as gold prices continue to skyrocket.

 

Earlier this week, gold prices hit the ₹1 lakh mark for 10 grams. This comes right before Akshaya Tritiya and a spree of wedding dates in the coming month.

 

“Gold has breached a psychological mark, and that is a reality we will have to adapt to. At Tanishq, we are expanding our range of 18 kt jewellery in plain gold. This is