We are much ahead of market in premiumisation: HUL MD & CEO Sanjiv Mehta

Hindustan Unilever (HUL), the country’s largest fast-moving consumer goods company, is much ahead of market in premiumisation and, on average over the past 10 years, the firm has increased its contribution from premiumisation by 100 basis points every year, Sanjiv Mehta, managing director and chief executive officer, told analysts after its earnings conference call.

The maker of LUX soaps expects its premium products will keep driving margins.

He said: “I don’t think premiumisation as a trend will stop so long as the country keeps growing at 6 per cent (or) 7 per cent … and then when you take into