 "Kebharu Smith, Director of Amazon's Counterfeit Crimes Unit (CCU)")
As Amazon steps up its global campaign against counterfeit goods, India has emerged as a focal point in the company’s enforcement strategy, reflecting both the country’s rapid e-commerce growth and the operational complexities that come with it.
Kebharu Smith, director of Amazon’s Counterfeit Crimes Unit (CCU), said India remains a “critical market” for the company, highlighting the strategic importance of protecting consumers and sellers in one of its fastest-growing regions. “Protecting customers and sellers from counterfeits is a top priority for us,” Smith told Business Standard.
India ranks among the top five countries most affected by counterfeiting, with sectors such
