Chordia Food Products Ltd

Chordia Food Products Ltd

One of the early entrants in the branded pickles segment Chordia Food Products (CFPL) has long been a household name in west India. CFPL the makers of Pravin Pickles a humble home-based venture started by H Chordia has grown to become a full-fledged company with a manufacturing units located in Maharashtra at Yavat; Hadapsar Pune; Satara and Shirval Satara district. It manufactures pickles and ground spices (under the brand name Pravin) tomato ketchups (Navin) and farsan (Maharani) all of which are equally popular. It came out with its first public offer in Nov.'92 on the OTCEI. The funds were used to expand its manufacturing facilities at Hadapsar and Yavat. In Jul.'94 it came out with a rights-cum-public issue to raise funds to set up a state-of-the-art unit at Shirval to manufacture tomato ketchup spice paste and processed agro-based canned products. Over the years CFPL has developed a good marketing network in Maharashtra Gujarat Goa and parts of Karnataka through which it is easily able to service small as well as large towns. A portion of CFPL's other products -- canned agro-foods spice paste and chutneys -- is exported. The project at Shirval to manufacture ketchups spices pastes as well as to process and can other agro-foods was completed in 1994-95. The products of this unit have been exported to various countries and are well accepted in the international market. Demand for company's food product continued to be increase by getting good responce from customers. The Company well established its brand name Pravin in mostly all the major cities in Maharashtra & Gujarat. The Company's expansion of present manufacturing capacities for which it undertook setting up a new plant with a production of 600 MT of Pickles near Chennai got completed and commenced commercial production in Jan. 2000. The company decided to discontinue the manufacturing activities at its Yawat Unit. It is in the process of shifting the Plant and Machinery from its Yawat Unit to Shirwal. This measure will help in improving the profitability of the company in view of consolidation of activities and reduction of overheads.