Nazara Technologies Ltd

Nazara Technologies Ltd

Nazara Technologies Limited was originally incorporated as a private limited company with the name Nazara.Com Private Limited on December 8 1999. Subsequently the name of the Company was changed to Nazara Technologies Private Limited on July 4 2003. Thereafter the Company was converted into a public limited company and the name of the Company was changed to Nazara Technologies Limited on December 13 2017.The Company is one of the leading mobile games company headquartered in Mumbai which is engaged in acquisition of value addition to and distribution of mobile games across emerging markets such as India Middle East Africa South East Asia and Latin America. The operations comprise of Subscription Business Freemium Business and esports business.The Subscription Business is focussed on mass mobile internet users in the emerging markets comprising largely of first time mobile gamers. In light of the low propensity of gamers to pay for online content the Company has tailored its product offerings to deliver maximum value for gamers at affordable price points. The sachet pricing strategy in Subscription Business allows gamers to access entire catalogue of over 1000 android games upon signing up for a daily weekly or monthly subscription. Billing for Subscription Business is channelled through telecom operators (carrier billing) which has eased the payment process for gamers and collection of revenue by the company. As part of in-house Freemium Business the company understands local gamer behaviour in designing games and innovatively incorporating local licensed intellectual property to drive the growth of network of games is one of its key strengths. Localised gamer insights are reflected in the popularity of some of its mobile games on the Google Play Store such as `World Cricket Championship 2' `Chhota Bheem Race' and `Motu Patlu Game'. These games have consistently been part of the top three games on the top free charts on the Google Play Store ahead of certain globally established names such as Candy Crush Subway Surfer and Temple Run.The Promoters Vikash Mittersain and Nitish Mittersain who have over 15 years of experience in the mobile entertainment and gaming industry.