Relaxo Footwears Limited (RWL) a part of Relaxo Group which has major interest in Footwear production was incorporated in Sep 13 1984 as a private limited company to market the products of group concerns such as hawai slippers light weight slippers canvas shoes PVC footwear etc. It was subsequently converted into a public limited company on March 31 1993.In the year 1995-96 the company has transformed from solely a Trading/marketing agency to that of a full/fledged manufacturing unit by putting up a facility to produce 50000 pairs of hawai and lightweight chappals per day on a two-shift basis at Bahadurgarh Haryana. This project was part financed by RWL 's maiden public issue aggregating Rs.4.50 crores at a premium of Rs.50 per each share of face value of Rs.10.In the year 1999 the company has expanded the capacity of its Bahadurgarh plant. The company has implemented a Hitech Hawai manufacturing plant at Bhiwadi (Rajasthan) which is the largest Hawai manufacturing plant in India during the year 1999-2000. The commercial production of this new plant has commenced in the month of July 2001. The Board of Directors of Relaxo Footwears at their meeting held on 9 May 2015 have declared bonus issue in the ratio of 1:1. The bonus issue was approved by the Shareholders through the Postal Ballot on 22 June 2015. The allotment of the bonus issue has been made in the Board Meeting held on 3 July 2015 to all the shareholders of the company holding shares on the record date i.e. 2 July 2015.In FY 2016 the company focused on strengthening the back end infrastructure by improving inventory control and building a flexible supply chain. It has also been successful in adapting changes in technology to upgrade its ERP and reporting platforms. This has led to improved visibility across the system and is supporting better decision-making. The Company's structured store expansion has helped strengthen the Relaxo brand and facilitate a strong connect of the company with the end consumer. Its online shopping portal www.shopatrelaxo.com has been redesigned and is performing with better conversion rates than initial estimate.During FY 2017 the Company opened net 20 new retail outlets across India and also started its retail operations in the States of Madhya Pradesh Himachal Pradesh and Chandigarh. Its new stores are larger in size with adequate space to enhance the consumer's shopping experience and to ensure visibility of its entire range. The Company launched the e-wallet payment mode at all retail outlets to support cashless payments. Additionally it also launched its online shopping mobile application to cater to consumers who prefer online buying. Besides these it opened few value stores to liquidate SLOB inventory by offering high quality products at discounted prices to consumers.During FY 2018 the vompany launched a strategic initiative to streamline the distribution network-especially in under penetrated markets which have given Relaxo substantial incremental sales. This has laid the foundation for next wave of growth for Relaxo. The Company has partnered with all major e-commerce companies for sales of its products to the emerging online consumers and has posted a decent growth in FY 2018. It made considerable efforts to strengthen operations in international markets with a specific focus on Middle East Africa and Oceania. It has opened branch office in Dubai to be nearer to customer.In FY 2018 the Company has achieved landmark target of opening 300th exclusive retail outlet. Retail continues to be instrumental in increasing brand visibility and range of products. During the year Company has opened 8 Franchise outlets (FOFO) in eastern region on experimental basis. In FY 2018 vendor portal was launched for online registration of new vendors to improve vendor base besides facilitating existing vendors to upgrade their profiles new products offering etc. During the year audit was carried out on main vendors for assessment of their infrastructure and quality control systems maintained by them. This helped in making them more aware about their expectations about quality in supplies. This initiative helped in rationalizing and improving vendor portfolio. During FY 2018 the Company not only focused on improving the quality of products but also in improving various packaging materials.