In a continually changing media landscape made even more difficult by the COVID-19pandemic and the subsequent lockdown Network18 has continued to focus on improvingperformance whilst delivering world-class news and entertainment. Our focus on settingindustry-defining standards in fair journalism and engaging storytelling translated intomore consumer-enriching experiences amid increased media consumption during this period.
The strength of our brands and class-leading content creation capabilities continued toenhance consumer engagement across our TV channel bouquet which includes our umbrellabrands News18 and Colors. Our 72 channel-strong TV broadcast network straddling News andEntertainment is reaching out to Indians across every linguistic group with custom-builtcontent and innovative packaging designed to deliver to their unique expectations andaspirations. With timely coverage and relevant social awareness campaigns our Newsnetwork has been an indispensable source of information and insight during the ongoingpandemic. At the same time our portfolio of entertainment channels is keeping Indiaentertained with engaging programming backed by unmatched quality. Television viewersacross the country spend on an average half an hour each day on our broad and excitingpalette of brands endorsing our deep-rooted consumer connect. Within India Network18 hasemerged as the largest TV News network while our subsidiary Viacom18 (a JV with ViacomInc) is the No. 3 pan-India entertainment broadcaster. OTT platform Voot evolved to afreemium model with the ongoing ramp-up of recently launched pay product Voot Select.
With our clutter-breaking cinema studio giving us multiple national award winningfilms and a genre-defining ticketing and live entertainment platform BookMyShow we havescaled new milestones in our growth trajectory in recent years. At the same time ourgrowing popularity across genres segments and languages makes us the partner of choicefor global brands such as CNBC CNN MTV Nickelodeon History A+E Network among others.
Network18 Group is at the cusp of emerging as the largest listed media and distributioncompany in the country. As part of the consolidation currently underway in the RelianceGroup's media and distribution businesses cable companies DEN and Hathway are set to bemerged with Network18 and TV18 subject to regulatory approvals. We are gettingfuture-ready to embrace the next phase of growth encompassing greater depth of reach andbreadth of content backed by strengthened financials.
A strong focus on vernacular content curation and expansion of our digital outreach tothe widest possible audience shall remain integral to our forward-looking approach backedby our proactive efforts to realise our strategic goal of enabling continuous financialimprovement and operational excellence. Central to this growth proposition however isthe commitment we live by to serve Indians across languages geographies and socialstrata with best-in-class impactful and game-changing offerings. We are confident thatwith the sustained trust and guidance of our shareholders we shall continue to deliver onour commitment through experiences that India today aspires and strives for. Never morethan now we remain poised to leverage the rising Media and Entertainment opportunity inthe country to drive an impactful transformation in the News and Entertainment landscape.