BASF's pigment business to cut 650 jobs, shut down Scotland plant
Plans investment of Euro 250 million in production network to further strengthen presence in Asia Pacific
BS B2B Bureau B2B Connect | Ludwigshafen, Germany

As a part of its strategy to strengthen competitiveness of its Performance Products segment, BASF is planning to reduce 650 positions globally by 2017 and invest Euro 250 million in production, mostly in the Asia-Pacific region. “As part of its long-term pigment strategy, BASF will enhance customer focus and continue to design differentiated products in high-value applications, and optimise the global production network. Approximately 650 positions globally will be reduced by 2017. At the same time, BASF will invest Euro 250 million in the next four years in its production network as well as in research and development,” BASF said in a press release.
Dr Markus Kramer, President of the Dispersions & Pigments division, said, “The measures we are undertaking will make us more responsive to market and customer needs. We also continue to significantly invest in innovation as the leading pigment supplier.”
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“The future global production network will enable us to reliably and efficiently supply our partners from a competitive base,” added Kramer.
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First Published: Oct 23 2013 | 5:01 PM IST
