BS Marketing Initiative

Zigly Pet Care Celebrates Third Edition of International Happy Pets Day, Strengthens Access to Proactive Pet Healthcare Across India

New Delhi [India], August 4: Zigly Pet Care, India's first omnichannel pet care brand, celebrated the third edition of International Happy Pets Day (IHPD) across its centres nationwide. Building on the success of the previous two editions, the annual celebration, coinciding with Friendship Day, brought together pet parents and their furry companions to celebrate the special bond they share while promoting pro-active pet healthcare. During the event, Zigly Pet Care also reaffirmed its commitment to strengthening India's pet care ecosystem by making quality veterinary care more accessible, integrated and community-driven.

Dr Raju Desai Elected Plastindia Foundation President for 2026-28; Dharmendra Gandhi Named Vice President, Dr Sameer Joshi Hon. Treasurer

New Delhi [India], August 4: Plastindia Foundation, the apex body of the major associations, organizations and institutions connected with the plastics industry in India, is pleased to announce the election of Dr. Raju Desai as its President, Mr. Dharmendra Gandhi as Vice President and Dr Sameer Joshi as Hon. Treasurer for the term 2026-2028.

Darwinbox Launches Cortex, Its New AI-Native HCM Platform

Hyderabad (Telangana) [India], August 4: Darwinbox, a leading global Human Capital Management platform serving more than 1,400 enterprises and 4.5 million employees worldwide, today announced Darwinbox Cortex™, the AI-Native HCM platform. Darwinbox rebuilt its HCM platform from the ground up for AI. Rather than adding AI features on top of existing software, Cortex embeds intelligence into the core of the platform. It is launching with pilot customers and technology partners including Microsoft, Slack, Glean, and others.

Meet Dew, the free AI Built Just for Children

New Delhi [India], August 4: There is finally an AI made just for children. It is called Dew, it is free, and it is available today. Built by Rainwater Labs, Dew is a friendly assistant that helps children ask questions, learn and explore in a space designed completely around them. For millions of families wondering how to let their kids use AI safely, this is the news they have been waiting for.

Royal Canin urges pet owners to look beyond home-cooked meals with the launch of their new brand campaign

New Delhi [India], August 4: For most Indian pet owners, preparing a home-cooked meal is one of the simplest ways to show love. A bowl of chicken and rice or freshly cooked vegetables for a pet is prepared with the same affection that goes into every family meal. However, chicken and rice only have 10-15 essential nutrients[1] in balanced amount required for pets. While home-cooked meals are prepared with love, puppies and kittens need 35+ essential nutrients including Omega-3 Fatty Acids (DHA) for brain development and nutrients like Vitamin C, Vitamin E, Lutein & Taurine that act as antioxidants and help provide immune support during early vulnerable phase of immunity gap.

Main Itna Bura To Nahi Tha: A Hindi Psychological Narrative That Sheds Light on Childhood Trauma, Mental Health, and Healing

New Delhi [India], August 4: Can a child who grows up amid fear, emotional neglect, and constant criticism ever become the adult society expects them to be? As India continues to talk more openly about Mental Health Awareness, Main Itna Bura To Nahi Tha emerges as a compelling Hindi Book that asks whether society judges broken people before truly understanding them.

BPTP Launches WA-VANA; An Ikigai-Inspired Sustainable Residential Enclave in Sector 80, Faridabad

Faridabad (Haryana) [India], August 4: BPTP Limited, one of the National Capital Region's leading real estate developers, today announced the launch of WA VANA - a premium gated residential precinct within its integrated township in Sector 80, Faridabad. Inspired by the Japanese philosophy of Ikigai-finding purpose and meaning in everyday life, WA VANA has been thoughtfully planned as an intergenerational community that blends wellness, sustainability and contemporary living.

Asset Vantage Appoints Nicole Eberhardt as Global Chief Executive Officer

Mumbai (Maharashtra) [India/ New York [US], August 4: Asset Vantage, an AI-led wealth-tech SaaS platform built by a family office for family offices and part of the UNIDEL Group, today announced the appointment of Nicole Eberhardt as its Global Chief Executive Officer, effective August 1, 2026. Nicole, who previously served as Asset Vantage's Managing Director, North America, will lead the company's next phase of global growth, product innovation, and market expansion.

VVIP Infratech bags ₹198.5-crore Delhi Jal Board sewerage order; order book crosses ₹1,072 crore

Ghaziabad (Uttar Pradesh) [India], August 4: Listed infrastructure contractor VVIP Infratech Limited on Monday said it has received a Letter of Intent (LOI) worth ₹198.49 crore from the Delhi Jal Board for sewerage works linked to two proposed Domestic Sewage Treatment Plants (DSTPs) in the national capital.

Cycle Pure Agarbathi Celebrates 77 Years of Fragrance Excellence, Unveils New Festive Portfolio for Tamil Nadu

Chennai (Tamil Nadu) [India], August 4: Marking 77 years of fragrance excellence, Cycle Pure Agarbathi, the world's largest manufacturer of agarbathi, today unveiled its new festive product portfolio in Chennai, reinforcing its commitment to preserving India's spiritual traditions while continuously innovating to meet the evolving aspirations of consumers.