SPONSORED CONTENT

Changa app set to become one of the top short video platforms in India

September 22, 2020 23:30 IST
Tennis player James Blake
Changa

Gurugram (Haryana) [India], September 22 (ANI/BusinessWire India): Changa, a short video creation app launched by the Gurugram based IT tech firm BITCS is set to break all records.

With the sudden ban on a lot of Chinese apps, the Indian market saw an opportunity for blistering growth. And with 'Made in India' and 'Vocal for Local' becoming a trend, the market saw dozens of alternatives for TikTok coming up one after another.

This was when the homegrown short video application, Changa, gained huge popularity in the entire nation. A lot of investors are showing interest in this market, and the company is looking to close the first round of fundraising by the end of this month.

Changa received more than 1 lakh downloads in its first three days of launch and has been growing since then. Since the release of its initial version, it has gained wonderful reviews and the trust of the users. So far, Changa has crossed 3 million users in quite a short period of time. And with the ever so amazing response the application received, it is set to become one of the top short video platforms in India.

Convenience of editing, uploading, and sharing content has enabled it to beat contemporaries quite easily. However, what makes the app stand apart is the ability to import TikTok data and followers directly to the app.

This feature allows to import old TikTok videos directly into the app and also lets the users gain back followers if they had 100k plus followers on TikTok. The Changa team has also integrated social media platforms and instant messaging apps like WhatsApp, making it easier to share a short video with friends and family.

Shubham Agarwal, the mastermind behind the Changa app comes from a tech background, with years of experience working with tech giants like Microsoft and Amazon. After leaving the corporate life behind, he went on to start his own firm BITCS in Gurugram.

"We don't just want to stop here. We are constantly working towards enhancing the UI & UX of the platform and want to ensure that top quality content is being generated at all times. We value the talents of creators and wish to provide them with a unique and seamless experience," he said, on being asked about how he is celebrating the success of Changa.

In the days to come, the Changa app is aiming to introduce advanced features, new filters, and special effects that will enhance the overall experience of creators. Shubham's vision is to get all the Tik Tok's Indian user base of 100M plus onboarded to the Changa app by early next year.

A key element to this short video platform's success is the need for entertaining content by all age groups. A new dance move, joke, meme, or trend is loved by everyone. However, the way it is being portrayed on a platform is something not everyone gets. Changa has definitely won this battle and taken 'Aatmanirbhar Bharat' to the next level.

This story is provided by BusinessWire India. ANI will not be responsible in any way for the content of this article. (ANI/BusinessWire India)

DISCLAIMER


(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

 

Dear Reader,


Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

Changa app set to become one of the top short video platforms in India

Gurugram (Haryana) [India], September 22 (ANI/BusinessWire India): Changa, a short video creation app launched by the Gurugram based IT tech firm BITCS is set to break all records.

With the sudden ban on a lot of Chinese apps, the Indian market saw an opportunity for blistering growth. And with 'Made in India' and 'Vocal for Local' becoming a trend, the market saw dozens of alternatives for TikTok coming up one after another.

This was when the homegrown short video application, Changa, gained huge popularity in the entire nation. A lot of investors are showing interest in this market, and the company is looking to close the first round of fundraising by the end of this month.

Changa received more than 1 lakh downloads in its first three days of launch and has been growing since then. Since the release of its initial version, it has gained wonderful reviews and the trust of the users. So far, Changa has crossed 3 million users in quite a short period of time. And with the ever so amazing response the application received, it is set to become one of the top short video platforms in India.

Convenience of editing, uploading, and sharing content has enabled it to beat contemporaries quite easily. However, what makes the app stand apart is the ability to import TikTok data and followers directly to the app.

This feature allows to import old TikTok videos directly into the app and also lets the users gain back followers if they had 100k plus followers on TikTok. The Changa team has also integrated social media platforms and instant messaging apps like WhatsApp, making it easier to share a short video with friends and family.

Shubham Agarwal, the mastermind behind the Changa app comes from a tech background, with years of experience working with tech giants like Microsoft and Amazon. After leaving the corporate life behind, he went on to start his own firm BITCS in Gurugram.

"We don't just want to stop here. We are constantly working towards enhancing the UI & UX of the platform and want to ensure that top quality content is being generated at all times. We value the talents of creators and wish to provide them with a unique and seamless experience," he said, on being asked about how he is celebrating the success of Changa.

In the days to come, the Changa app is aiming to introduce advanced features, new filters, and special effects that will enhance the overall experience of creators. Shubham's vision is to get all the Tik Tok's Indian user base of 100M plus onboarded to the Changa app by early next year.

A key element to this short video platform's success is the need for entertaining content by all age groups. A new dance move, joke, meme, or trend is loved by everyone. However, the way it is being portrayed on a platform is something not everyone gets. Changa has definitely won this battle and taken 'Aatmanirbhar Bharat' to the next level.

This story is provided by BusinessWire India. ANI will not be responsible in any way for the content of this article. (ANI/BusinessWire India)

DISCLAIMER


(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

image
Business Standard
177 22