BS Marketing Initiative

Coca-Cola India Brings Back Rimzim Jeera with a New Campaign that Refuses to be Subtle

New Delhi [India], February 20: India rediscovers its love for local flavours, Coca-Cola is bringing back its cult classic Rimzim Jeera with a comeback that's anything but quiet. Led by the thought "Jeere mein heera, Rimzim Jeera," the new campaign marks Rimzim's bold return--not just as a nostalgic favourite, but as a proudly OG ethnic beverage for every generation.

From Miami to New Delhi: U.S. AI Guru Dr. Ravi Singh Unveils Magenta AI at India-AI Impact Summit 2026

New Delhi [India], February 20: In a landmark moment for artificial intelligence and digital governance, Dr. Ravneet (Ravi) Singh, an American social media strategist and AI researcher based in Miami, Florida, returned to India this month to launch Magenta AI at the prestigious India-AI Impact Summit 2026 -- one of the world's largest gatherings of policymakers, innovators, and global tech leaders focused on shaping the future of artificial intelligence.

Angelic Intelligence Creator Shekhar Natarajan Receives Standing Ovation at AI Summit in New Delhi

New Delhi [India], February 20: The inventor of Angelic Intelligence, the next evolution of AI that teaches machines to mimic what good humans do, challenges the global AI governance establishment at Bharat Mandapam

Prawaas 5.0 Sets the Stage for India's Next Leap in Passenger Mobility

Ahmedabad (Gujarat) [India], February 20: The Bus & Car Operators Confederation of India (BOCI) formally announced the 5th Edition of Prawaas, India's flagship platform for the Bus and Car operators ecosystem, scheduled to be held from 9-11 July 2026 at the Helipad Exhibition Centre, Gandhinagar, Gujarat. The event is hosted by the Akhil Gujarat Pravasi VahanSanchalak Trust and co-hosted by the Gujarat Tourist Vehicles Operators Association and the Gujarat Luxury Cab Owners Association.

Rs. 5 Lakh Crore Erosion, 5.8M IT Careers at Crossroads: EC-Council's Jay Bavisi Urges AI Workforce Shift at India AI Summit 2026

New Delhi [India], February 20: The India - AI Impact Summit 2026, hosted by the Government of India under the India AI Mission at Bharat Mandapam in New Delhi, marked a defining global inflection point that framed the transition from AI aspiration to measurable national and enterprise outcomes. Anchored in the principles of People, Planet, and Progress, the Summit outlined a future where artificial intelligence advances humanity, enables inclusive economic expansion, and strengthens long-term sustainability.

India-France Economic Report 2026 Unveiled at the India-France CEOs Forum in New Delhi

New Delhi [India], February 20: The India-France Economic Report 2026, the latest flagship assessment of bilateral trade and economic engagement, was unveiled on the sidelines of the India-France CEOs Forum in New Delhi, in the context of the India-France Year of Innovation 2026.

SAT Acceptability Around the World: An All-Access Pass to Global Higher Education

New Delhi [India], February 20: In today's interconnected world, students increasingly look beyond national borders for high-quality education. For many of them, the SAT has become more than just an exam, providing a shared language of academic readiness across diverse education systems.

Thrillophilia Unveils a New Generation of Europe Trips for 2026, Emphasising Slower Journeys

Jaipur (Rajasthan) [India], February 20: As Indian travellers increasingly move beyond checklist sightseeing of Europe, the focus is steadily shifting from hurried sightseeing to journeys that offer depth, comfort and time to explore. Reflecting this change in travel preferences, Thrillophilia has announced the launch of its 2026 Europe multi-day travel portfolio, signalling a clear move away from fast-paced, multi-country trips toward slower, more immersive and highly personalised journeys.

Nykaa Strengthens Its Korean Beauty Portfolio with the Launch of Viral Skincare Sensation, medicube

Mumbai (Maharashtra) [India], February 20: Nykaa, India's leading beauty and lifestyle company, announces the arrival of medicube, a brand that has redefined results-led skincare globally. Celebrated for its clinically proven formulations, medicube has set new standards in innovation while creating some of the most talked-about, viral skincare heroes across markets. Through a strategic partnership with APR Corporation, medicube now makes its much-awaited omnichannel debut on Nykaa and is now available across the platform and select retail stores.

International Athletics Meet 2026 to Strengthen India's Global Sporting Infrastructure Ahead of Commonwealth Games 2030

New Delhi [India], February 20: Expoman Group has announced the launch of the International Athletics Meet (IAM) 2026 - Global Sports Leadership Conference on "The New Sports Ecosystem", to be convened on 20 May 2026 in New Delhi. The conference is positioned as a strategic national platform designed to reinforce India's long-term sports infrastructure, governance frameworks, athlete development systems, and global event readiness, in alignment with the country's preparations for the Commonwealth Games 2030 and its aspiration to host the Olympic Games in 2036.