Fame, fortune: How to win fans, influence people as digital content creator

The profession requires engaging storytelling, creativity and knowledge of how various social media platforms work

Namrata Kohli New Delhi
India’s creator economy is worth $75-150 million, according to one estimate. (Stock photo)

When Dolly Singh walked the red carpet at the Cannes Film Festival this week, the spotlight was on Indian content creators. Singh, 34, is one of the most recognizable faces of that profession. Her short social media videos ‘Spill the Sass’ and 'Dollyverse' talk about affordable fashion, and the characters she plays poke fun at everyday life.
“From making candles in a small town of Nainital to walking the red carpet at Cannes…I’ve finally ticked an important milestone off my bucket list,” says Singh, an Instagram influencer and actor.
Digital content creation, once a hobby, is now a full-fledged profession. “Around the world, creators are the new generation of celebrities with a follower base that can eclipse many traditional movie stars. They are innovative and versatile. Most of them started out as writers, directors, actors and producers of their own content," says Mehak Kasbekar, vice p

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First Published: May 26 2023 | 4:54 PM IST

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