Honeymoons can wait, couples make a beeline for pre-wedding 'Photomoon'

The pre-wedding photo-shoot which captures the couple's courtship is the hot new trend in the wedding market

A pre-wedding photoshoot can indeed feel like a pre-wedding honeymoon! The so-called ‘Photomoon’ captures that moment when couples create memories before their wedding, enjoying dreamy locations, exploring their chemistry, and basking in each other’s love for their upcoming nuptials. Also called ‘Before-the-Vows' or ‘Save-the-Date' shoot, it is now increasingly an essential prelude to the actual wedding photography. And often, the videos and stills shot are on full display on the D-day.  

 

Naturally, this has given rise to a whole genre of specialisation, with photographers whose forte is just pre-wedding photography. Take the case of this Gurugram-based couple: 28-year-old Anamika Sharma