 "SUVs")
India’s automobile market is witnessing a curious phenomenon. While the middle class is increasingly unable to transition from two-wheelers to entry-level cars, the sport utility vehicle (SUV) segment is recording a rising share of first-time buyers.
The country’s biggest carmaker, Maruti Suzuki India, has raised concerns about the continuing slide in small car sales. Last month, its Chairman R C Bhargava warned that unless this segment returns to a growth path, overall passenger vehicle sales in India will remain sluggish.
Yet even as small cars falter, SUVs are finding favour with new buyers. Hyundai Motor India has witnessed a sharp
