Shopping frenzy: Black Friday set to brighten up sales over the weekend

Brands expect double-digit growth in sales, go all out to woo shoppers

As shoppers flock to malls and shopping complexes for Black Friday special deals and huge discounts, brands in India expect a surge in sales following a brief lull after the festive season.

Black Friday is the Friday after Thanksgiving and traditionally marks the start of the Christmas shopping season in the US, with deals and discounts spurring global consumer excitement. The event now resonates with customers across continents and anticipation triggers buyers to make impulse purchases for family and friends.

Brands in India expect a double-digit growth in sales. Malls have already begun to witness an uptick in footfall and