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Google has launched an India-specific feature for advertisers, a first such initiative which will help them target urban and rural audiences separately through its video-sharing platform YouTube, said Shubha Pai, head of brand solutions, Google India.
Pai said that the new offering will address the nuances of consumer behaviour, cultural preferences, and purchasing power that often necessitate distinct marketing approaches for urban and rural populations.
“For the first time, advertisers can distinctly target rural and urban audiences on YouTube, a capability that doesn’t exist on TV or other OTT (over-the-top) platforms. This is a made-for-India solution, reflecting the vibrant consumer
