IMD's forecast of above normal monsoon brings cheer to FMCG firms

Consumer companies say this is the fourth year that India's monsoon is expected to be good, as 65 per cent of the population lives in rural India and is highly dependent on the kharif crop

Fast-moving consumer goods (FMCG) companies expect demand to rise further across both rural and urban after the India Meteorological Department (IMD) forecast above-normal rainfall in the upcoming monsoon season.

 

The IMD on Tuesday said the country is likely to receive above-normal rainfall of 5 per cent more than the historical average of 87 cm.

 

Consumer companies said this is the fourth year that India’s monsoon is expected to be good as 65 per cent of the population is in rural India and they are highly dependent on the kharif crop.

 

The forecast only adds to the boost in consumption that