Movie success offsets ad revenue slip for broadcasters like ZEE, Sun TV

Advertising revenue, however, fails to translate into real action despite optimism

Notwithstanding record revenues in certain media sectors like film exhibition in the July-September quarter (second quarter, or Q2), the operational performance of the broadcasting business remained subdued. Zee Entertainment Enterprises and Sun TV are expected to experience a year-on-year (Y-o-Y) decline in advertising (ad) revenues during this period.

Conversely, box office (BO) collections are anticipated to exceed Rs 3,000 crore in the quarter, propelled by a series of successful movie releases.

“The broadcasting segment continues to face challenges, with the ad environment remaining muted due to reduced ad spends by consumer technology (tech) companies (edtech, fintech, foodtech, and e-commerce). We