 "ecommerce, e-commerce")
During the period of Diwali shopping, ecommerce and quick-commerce platforms recorded sharp demand increases, with premium products and instant-delivery services driving growth and festival spend extending beyond major cities.
Amazon India reported 2.76 billion customer visits during its month-long sale while quick-commerce platforms saw multifold increases in traditional festival items and last-minute purchases.
Zepto recorded nine-fold growth in sweet sales and 25-fold increase in ethnic wear, while Swiggy Instamart reported five-fold growth in gold and silver coin purchases.
The shopping pattern reflected both premiumisation trends, with Amazon reporting 30 per cent growth in sales of smartphones that cost more than
