Page 103 - News

Bata fights to stay young and relevant

The Swiss shoemaker focuses on new designs & expands its line-up with changing customer preferences

Everyman's endorser

Will Thums Up change the endorsement game for Ranveer Singh?

CLAT 2017 registrations begin

Last date to submit the application form is March 31, 2017

Disabled may get 5% quota in colleges from next session

Any person who contravenes any provision of act will be punished with a maximum fine of Rs 5 lakh

Freshers see 85% jump in Rs 6 lakh plus pay in 2016: Survey

The most in-demand job role, based on no. of applications received, was software developers

Wagh Bakri plies the premium trail

Wagh Bakri brand is the best-known label in the GTPP

How opening doors wider to core mfg firms paid off for IITs

Against 25% offers being made and accepted by students at IITs last year, the figure went up to 40%

Advertising industry needs to be nimble, no time to wait and watch

Ad agencies are not pre-empting the changes, nor are they adapting themselves fast enough

New Year bonanza: Jobs market eyes 8.75 lakh hiring in formal sector

As per survey, Indian employees are expected to see an overall projected salary increase of 9%

Will the Amul girl merchandise be as popular as its topicals?

However, as the girl makes it beyond ads into one's kitchen; the task is likely to get uphill

The disruptive forces of 2016

The year has forced an overhaul within the advertising, marketing and branding community

Local vs global brands: For India, from India

In China, local brands comprise 75%of shopper decisions followed by Indonesia (61%) and India (57%)

2016 shopping trends: Bulk buys, online purchases, private labels

Shoppers are increasingly visiting only one modern-trade store

Immersion of brand experience is the key in the digital age

At the core of brands success is the experience it creates for a fan

Mind the data

Year 2016 offered fresh insight into the viewing habits of rural and urban India

Campaign Logic: Building 'castles' for premium buyers

In its TV campaign, Lodha Group, promises to deliver 'magical homes of their dreams' to buyers

Statspeak: Data privacy

71% Indians opt for 'control over privacy' rather than 'convenience of service', says report

Vantage point: Insights from cutting-edge research

Referral hiring is not great for diversity at the workplace

More in store for Spencer's

Retailer shows improved figures in 5 years with expansion of large format stores

Alibaba faces growing pressure over counterfeit goods

The company says it has increased efforts to find and eliminate fake goods