Page 106 - News

Sampling isn't dead. It's evolving

How pop-up stores are helping online-only OnePlus engage buyers and build brand in a new market

Vlog is the new blog

Video blogging influencers hold a huge potential for brand building in India

'Mobile is changing the paradigm of online real estate'

We have sped up the process of creating products on mobile, Jason Kothari tells Sangeeta Tanwar

Bagging the account

Mullen Lintas has bagged the creative duties for all the brands of Bajaj Corp

Warming to cashless delivery

With cash on delivery drying up after demonetisation, e-commerce companies are focusing on technology upgradation and retooling their delivery people

Ramesh Jude Thomas: Why millennials are investing in intangible assets

Companies could manage their brands better if they listened to their millennial consumers

Kids up the marketing game

Children are no longer peripheral, but central to advertising plots as brands look for emotionally engaging narratives

Sensory promise to shrug off stress

A new campaign by Fiama features two television ads that celebrate positivity with a light-hearted take on dealing with daily peeves

Tata boardroom war: Meet Harish Bhat, the gloadiator who switched sides

Despite joining the group executive council, he was careful not to ignore the old guard

Tata Coffee looks for a premium slot

The company is leveraging its alliance with Starbucks as it takes the first steps towards crafting a premium brand of coffee from its estates

Automakers fuel start-ups to ride e-mobility wave

As start-ups turn the world of mobility upside down, large manufacturers are investing in small companies to get a peek into their R&D

Adaptability in ad making

The Indian industry is naturally suited to adapt to global audiences and multicultural markets, feel experts

The making of India's largest DTH company

Dish TV-Videocon d2h is just the first in the wave of consolidation about to hit the TV distribution segment

Pepsi soaks in the sun

In a new digital campaign the company blurs the lines between brand pitch and social responsibility, looks to stay relevant with its young consumers

Indian Terrain flaunts the Madras connection

The sportswear brand wears its checks on its sleeve, looks to leverage its homegrown credentials and set itself apart from other labels in the market

Mending it like Mercedes

The German auto maker is clawing back up the brand charts as it fights off competition from Audi, BMW in the Indian market

FMCG companies put focus back on rural India

The prospect of a good harvest after two years of drought is expected to boost rural consumption, making companies design specific sales strategies for the region

Campaign Logic: Chew on fun amid teen angst

Perfetti's amusing ad celebrates a breakaway from teenage pressures with two new candy offerings from Chupa Chups

Companies extending pre-assessment tests to middle and senior levels

Large organisations and start-ups alike are basing their hiring decisions on assessments that measure skills, behaviours, motivation, attitudes

Early adopters of chief data officer role pioneering organisational function

As a result, Gartner predicts that, by 2020, 15 per cent of successful CDOs will move into CEO or other C-level positions