Page 107 - News

Diverse teams are smarter, more innovative and focus more on facts

It cites a 2015 McKinsey report on 366 public companies that revealed those in the top quartile for ethnic and racial diversity in management

Campaign Logic: Upside down isn't always bad

Haier's campaign reiterates the user benefits of a bottom mounted refrigerator; it also focuses on design upgrades in the new range

Convergence of martech and adtech driven by data strategies

The convergence of Martech and Adtech both have a growing dependence on data-driven strategies and tactics

There is potential for disruption in mainstream transport modes

The most commonly used transport modes such as autos and buses are booked 99 per cent offline owing to high convenience and availability of offline modes

Brands need to rethink their approach to millennial generation

Millennials have long been considered the most influential generation by marketers, the arbiters of all things innovative, cool and current

A bigger basket for Godrej

Why Nature's Basket has taken it slow and steady till now and how it plans to widen its footprint

Cadbury Dairy Milk, 5 Star get a taste push

Mondelez is testing new flavours for two key brands as it attempts to stay relevant in a competitive market

Trent looks for a larger brand footprint

With 151 stores under Westside, Landmark and Star, the retailer has stepped up the pace of expansions and sharpened its focus on private labels

From 2 to 16 brands in 7 yrs, here's how luxury bikes are clearing speed bumps

Easy financing options and smart marketing tools have helped

Leading strategy

Leo Burnett Group's specialised digital agency, Indigo Consulting, has appointed Devang Raiyani as national head of strategy

Business lessons from T20 cricket

The IPL and the digital channel have disrupted cricket and enterprises

AI surge in e-commerce

Online players are taking the lead in leveraging technology to build products and streamline processes for a more personalised customer experience

The gap between data user and data creator is wafer-thin: Harish Kohli

Interview with Managing director, Acer India

LinkedIn signs MoU with HRD Ministry for students to use its Placements platform

Placements, a product that LinkedIn has built for India, allows students and placement officers at colleges maximise their reach when searching for prospective jobs

Brands plug into the Ae Dil... spirit

Facebook, Airbnb, Paytm, eBay join the film's cast of brands, look to connect with young audiences

Ads on the watch list

Campaign Logic:Lending a personal touch

In its new campaign, on-demand service provider UrbanClap promises a balance of high-tech and high-touch service

Mobile commerce has reached a tipping point in Asia-Pacific region

Mobile commerce has reached a tipping point in Southeast Asia and is surpassing desktop purchasing as regional retailers continue to invest in mobile shopping platforms

Retailers must use algorithms for competitive advantage

In the new digital economy, retailers can best gain competitive advantage by applying of algorithms that reduce costs and grow top-line revenue, according to Gartner

Executives must make strategic thinking a part of their jobs

In a 10-year longitudinal study of over 2,700 newly appointed executives by Ron Carucci and Eric Hansen, 67 per cent respondents said they struggled with letting go of work from previous roles