Page 108 - News

Know where to draw the line

The spat between incumbent Tata Sons chairman Ratan Tata and ousted chairman Cyrus Mistry has some key lessons for India Inc

Charmed by the same tune

Rural and urban audiences' tastes converge when it comes to entertainment, encouraging brands to adopt a similar strategy across geographies

A snapshot of competition

The growing focus on better camera quality in smartphones reflects the constant need for brands to differentiate in a cut-throat market

Gourmet food has moved into the snack food space: Vikram Agarwal

Interview with Director, Greendot Health Foods Limited

TV operations

Art and science of storytelling

Social media can make or break a business before it gets off the ground

Rooh Afza stirs up the youth potion

Hamdard looks to refresh its century-old brand by extending it into new products, hopes to encash its retro legacy

Spykar flaunts a new look

With a new logo and campaign the brand wants to get more aggressive with its pitch, reconnect with the youth

Swinging at fifty

Will one of the country's oldest brand mascots live to be a hundred?

Exits for Tata group a last resort step, says Mistry

Tata Group chairman cited the turnaround and growth of Tata's jewellery brand Tanishq and IT arm TCS as examples

Enterprises must use digital economics to tap business value

Businesses lack programmes to address firmware vulnerabilities

Social media at workplace has a negative impact on productivity

Abbott: Real-life stories put the spotlight on health

A new 360-degree campaign by drug maker Abbott features television and radio ads urging people to live each day fully

BPL takes online-only route

Back in the market after 10 years, the firm finds physical presence a costly proposition

The Jio effect

The entry of an aggressive challenger has revealed the weaknesses of India's top telecom brands

Chefs at the endorsement table

The growing importance of all things culinary and the hunt for credible faces as brand ambassadors are adding more power to the chefs' elbow

MHRD appoints Kumar Mangalam Birla as IIM-A's new chairman

Infosys chairman R Seshasayee and HDFC chairman Deepak Parekh were also in the running

Health, fitness oil the premium track

Adani Wilmar, Vimal, Dhara are coming up with healthier alternatives for cooking oils as they seek a smooth ride up the value chain

Modern keeps up with the times

The 50-year old brand is getting ready for a fresh look and a contemporary product line under its new owners