Page 110 - News
Saregama changes its tune
The music and content producer refocuses on digital, eyes a growing market for streaming services
 "Saregama changes its tune")
M&M, TAFE look to rev up the tractor market
To rekindle consumer interest, companies introduce technology and design as brand differentiators, reposition their products and create new categories
 "M&M, TAFE look to rev up the tractor market")
Insurers play the fitness card
ICICI Lombard and Cigna TTK tap into the growing desire for wellness among consumers as they look to build brand loyalty
 "Insurers play the fitness card")
Inox works on screen presence
The multiplex chain cranks up its presence in non-metros, looks for footfalls to match that of industry leader PVR
 "Inox works on screen presence")
 "Understanding online consumers")
 "Brands find it difficult to identify and partner a relevant ad-tech company")
 "The speed of technology change is a real and immediate challenge for CEOs")
 "Algorithms are taking centre stage in the race for competitive differentiation")
Off the beaten track
Watchmaker Timex is looking to leverage its wide offline sales network to tap a market waiting to take off
 "Off the beaten track")
Campaign Logic: Breaking down mental barriers
eBay's new TVC is an invitation to shoppers to buy whatever they want online without fear of being judged
 "Campaign Logic: Breaking down mental barriers")
IIM-Trichy to become global institute in 10 years: Management
The institute will move to the new campus next year
 "IIM-Trichy to become global institute in 10 years: Management")
Executive education moves out of classrooms as online gains traction
Online programmes help firms look at long-duration learning journeys, against 3-4 days short-duration classroom programmes
 "Executive education moves out of classrooms as online gains traction")
The lure of the Innova
An increase in price has not dented demand for Toyota's bestselling car in the country. Is it the allure of the brand or that of the category?
 "The lure of the Innova")
An IIM with just a couple of classrooms & no library
The second of a three-part series on new IIMs takes stock of IIM-Bodh Gaya which is operating without a director and full-time faculty
 "An IIM with just a couple of classrooms & no library")
Faculty travels 3,000 km to teach at IIM-Amritsar
In the third and concluding part of the series on new IIMs, Business Standard gives you a glimpse of the Amritsar campus
 "Faculty travels 3,000 km to teach at IIM-Amritsar")
 "Minding data")
The future of digital payment
Service providers need to offer right mix of user experience and intuitive interface
 "The future of digital payment")
Video and native advertising are growth areas for programmatic: Atique Kazi & Arshan Saha
Interview with Kazi is director, Xaxis India, & Saha is vice-president, South and Southeast Asia, Xaxis
 "Video and native advertising are growth areas for programmatic: Atique Kazi & Arshan Saha")