Page 111 - News
Mahindra pins its brand hopes on Mirzya
The company romances Bollywood to breathe fresh life into its bike brands
![Mahindra pins its brand hopes on ,[object Object]](https://bsmedia.business-standard.com/_media/bs/img/article/2016-10/05/full/1475683399-691.jpg?im=FeatureCrop,size=(328,185) "Mahindra pins its brand hopes on ,[object Object]")
New, improved online sale
The online sale season has been largely glitch-free for both sellers and buyers this year thanks to months of hard-nosed planning
 "New, improved online sale")
The Maharaja bares its claws
Air India steps out of character and category by getting into ad battles with private low cost carriers
![The ,[object Object], bares its claws](https://bsmedia.business-standard.com/_media/bs/img/article/2016-04/25/full/1461595246-3864.jpg?im=FeatureCrop,size=(328,185) "The ,[object Object], bares its claws")
How D-Mart battled the giants
The chain has managed to keep online and offline challengers at bay, staying in the black even as other big groups have faltered
 "How D-Mart battled the giants")
 "Statspeak: Wary of ads")
 "Innovation and design-led thinking are boosting creative careers in India")
 "Banks can transform by using cognitive capabilities for insights")
 "Productivity initiatives distracting sales teams, stifling performance")
Agent of change
Dettol's new TV commercial hopes to appropriate a category benefit by trying to change our attitude to cleanliness
 "Agent of change")
Loading: Whirlpool store
The company is moving aggressively into e-commerce in the face of increasing competition from the top three players in the consumer durables market
 "Loading: Whirlpool store")
Trends: The rise of private labels
A large number of companies are nurturing brands in-house before taking them to the mass market
 "Trends: The rise of private labels")
Brands to ad agencies: Diversify or else
Agencies are being asked to take a hard look at the way they work by the people who bring them their businesses
 "Brands to ad agencies: Diversify or else")
DHL looks to score a few brand goals
The global logistics major is deepening its association with Indian Super League and small businesses to build its brand
 "DHL looks to score a few brand goals")
Leading content
movements
The reality of payments firms is, we are relevant to urban and rural: Naveen Surya
Interview with Managing director, ItzCash
 "The reality of payments firms is, we are relevant to urban and rural: Naveen Surya")
Avoid the traps of search and success
Companies must balance short-term and future challenges to prevent failure
 "Avoid the traps of search and success")
No speed limit for Hyundai
The carmaker is tweaking its dealership and communication strategy for the rural market
 "No speed limit for Hyundai")
Nature's Basket nurtures its own
The Godrej group's food chain builds its own set of labels, looks to leverage its retail reach and the growing demand for exotic and organic produce
 "Nature's Basket nurtures its own")
Ikea rides the India local
The Swedish furniture retailer puts its ear to the ground to build a label for Indian homes
 "Ikea rides the India local")
Network riders
Star, Sony and Zee are expanding their rural footprint by easing access to a vast library of Hindi movies on newly launched free-to-air channels
 "Network riders")