Snapdeal's new campaign moves the category narrative to the user and her desire to upgrade
Acknowledging a mistake when a brand does not live up to expectations and promptly finding a solution are critical to preventing a crisis from blowing up
He, however, didn't comment further on the status of the draft IIM Bill or on the selection of a new chairman at IIM-A
Javadekar said he is also reviewing the existing reservation system for faculty posts in other premier educational institutes like IITs and NITs
In keeping with the slew of reports for 2016, the Carat Ad Spend Report points to India as one of the fastest growing advertising markets in the world
What keeps state-run oil companies, one of the largest employers of sports champions, from making them the face of their brands?
Mobile apps are set to transform employee experience
The third largest smartphone brand is passing on its cost advantage to buyers
Interview with senior partner & MD, & partner & director, The Boston Consulting Group
The electronics major sharpens its focus on smartphones and seeks to become a brand for all seasons
The company is going digital first with its campaign for the upcoming New Zealand-India test series
How companies can unlock real and lasting value for shareholders
Nescafe is leading the company's efforts to widen the public lens on its portfolio of brands
The education sector continues to chart a long-term growth owing to special impetus by the government since Budget 2016
Juniper forecasts that rapidly growing medium will generate over $12 billion of advertising spend per annum by 2021