Page 115 - News
Winning with digital wallets
Why e-commerce players are falling over each other to add that digital wallet
 "Winning with digital wallets")
Olympics breaches the urban-rural divide
Audiences in rural and urban territories were almost at par according to BARC data, dispelling notions that the Games are just an urban sport
 "Olympics breaches the urban-rural divide")
Keeping the flock together
Maruti Suzuki is taking on the challenge of engaging second- and third-generation dealers with plans of newer retail formats
 "Keeping the flock together")
Infrastructure can't slow down march of mobile: Travis Johnson
Interview with Global president, Ansible
 "Infrastructure can't slow down march of mobile: Travis Johnson")
 "Statspeak: Loyalty test")
Clean in-car air
Kent RO Systems Ltd has announced the launch of in-car air purifiers, Kent Magi Car Air Purifier
 "Clean in-car air")
Hemant Misra: Why guide when you can penalise?
That has been the attitude regarding celebrity endorsements. Govt must engage with the advertising fraternity, clients and subject experts to formulate a set of guidelines for celebrities to follow
The age of offensive ads
In a bid to grab attention and get the chatter going on social media, advertisements are getting edgier, but they are also offending more people more easily
 "The age of offensive ads")
Hyundai looks for an image upgrade
The company woos digital influencers in a bid to boost its premium sedan Elantra's fortunes
 "Hyundai looks for an image upgrade")
Brands swing to the national tune
A more aggressive brand of nationalism is playing out in a bunch of new advertisements. Do brands gain from the strong desi pitch?
 "Brands swing to the national tune")
Faircent breaks into a new market, builds a brand
Riding purely on word-of-mouth publicity, one of India's first community lending platforms makes it to Interbrand's global list of breakthrough brands
 "Faircent breaks into a new market, builds a brand")
 "Companies in APJ region continue to struggle with cyber security")
 "Subtle growth in PC offers positive outlook to market in Q2 2016")
Unicorn's four big bets
India's home-grown instant messaging platform is riding high but its real challenge - revenue stream - begins now
 "Unicorn's four big bets")
 "Charity and CSR are key issues for business people globally")
Dr. Fixit: Plugging gaps with a sticky promise
Dr. Fixit's new TVC spreads awareness on waterproofing needs
 "Dr. Fixit: Plugging gaps with a sticky promise")
Rio wins the battle for all screens
For a week, the Olympics dominated TV, Twitter and Facebook with viewers watching and then talking it up on social media
 "Rio wins the battle for all screens")
Shyamal Majumdar: Learn to admit mistakes
Flipkart's Sachin Bansal deserves credit for his frankness
Vistara bets on a star
The airline gets aggressive with its branding initiatives as it looks to build an international profile and establish its premium status
 "Vistara bets on a star")
Poster boys of online advertising
Bhavin and Divyank Turakhia remain as committed as ever to incubating start-ups despite selling their firm for $900 mn
 "Poster boys of online advertising")