Page 142 - News

Local flavours make a global Amazon

The e-commerce giant is using lessons learnt in India to shape its brand experience the world over

Driving transport

North American surge

Companies are compelled to remove artificial ingredients

Life sciences has highest projected salary increase for 2016

The salary increase forecast is quite similar to the actual salary increase for 2015

An exciting era for computer technology

Machine learning is based on algorithms that can learn from data

Godrej Nature's Basket: World food at the click of a button

In its first-ever television campaign, Godrej Nature's Basket highlights the brand's relentless focus on quality and the simplicity of its mobile application

People today prefer short trips every quarter to a long annual vacation: Samyukth Sridharan

Interview with President and chief operating officer, Cleartrip

For a bigger share of the pie

Online food and hyper-local grocery businesses are learning that scaling up - from a few neighbourhoods to many cities and from hundreds to thousands of orders - requires a process approach

BS Best B-School Project Award: Champion among winning ideas chosen

IIT-Madras student wins first prize for discovery of artificial intelligence start-ups at Wipro

Colors steps up its game

'Infinity' has a new alliance and some new shows as it looks to entice the young urban viewer

Tata International puts its best foot forward

Trains its lens on the domestic market through its subsidiary Bachi Shoes, hopes customers will buy into its styles and the Tata label

Bagrry's rides the breakfast wave

The New Delhi-based company remains among the few homegrown brands in a space dominated by multinationals

Managing the tress shop

HUL aims to leverage the Kerala-based brand, Indulekha's strong sway among local consumers and benefit from its herbal credentials

Bajaj flexes Pulsar's muscles

The auto major's bestselling brand has the largest range of models under its name; the company hopes to stretch it even further

Companies can do well by doing good

IT can help higher education institutions differentiate: Ovum

Staying connected

The smartphone comes with a 13 megapixel rear camera and a 5-megapixel front-facing camera

Customer experience in brand building

Like people, brands also face the fear of losing out

SBI Life: How to live life to the fullest

Insurance advertising typically sways between being fear inducing or extremely emotional. A new campaign from SBI Life does neither