This will be a year-long modular format with four in-class modules, two in Boston, two in Mumbai
Banking heavily on the burgeoning market for fitness wear, Hrithik Roshan is taking his clothing brand from digital to physical stores and extending it to accessories and gym gear
Dabur, Manpasand rethink strategy, as the urban-rural divide blurs for packaged beverages
Faasos wants to be the Amazon of food, willing to go to zero walk-in customers as it seeks a pan-Indian status
Rajendra Srivastava is the fifth Dean of ISB and also the Full Professor of Business in Marketin
Srivastava, fifth dean of ISB, is full professor of business in marketing and Novartis Chair Professor of Marketing Strategy and Innovation
The new campaign for Cadbury Bournville brings out the joy of slowing down and savouring the 'me' moment
In their bid to attract consumers, e-commerce players are focusing on improving user interfaces
The year gone by will go down as the year of the start-up, but the rush for valuations that we saw in 2015 could end up devaluing the brand in the long term. Will 2016 reverse the trend?
Organisations are debating whether they can hand over leadership responsibilities to talented young managers, overlooking their seniors
Interview with CEO and co-founder, Ixigo.com
The ad industry was waiting for the big deluge of new companies, new brands and new campaigns
What stood out was the new found love for the hashtag
Social media is catching up fast as a brand promotion and product awareness vehicle
Sanjiv Goenka's bid to use sports to gain a national identity for his corporate brand has won praises, and also brickbats