Page 147 - News
Campaign Logic: Fashion within reach
Part statement and part photo album, KOOVS' maiden brand campaign aims to break category clutter by democratising fashion wear
 "Campaign Logic: Fashion within reach")
Plans are afoot to launch a private label: Manoj Gupta
Interview with CEO and co-founder, Craftsvilla.com
 "Plans are afoot to launch a private label: Manoj Gupta")
The new advertising order
Is your specialised ad agency just a relic of the past?
 "The new advertising order")
More hiring, better hikes: Job market eyes e-push in 2016
10-30% pay hikes seen, but push will need to come from e-commerce and Make in India
 "More hiring, better hikes: Job market eyes e-push in 2016")
BigBasket raises its game
The online grocer eyes $1-bn revenue by 2018; enters Gujarat market, wants to be present in 28 cities by February 2016
 "BigBasket raises its game")
Luxury takes a deep dive
Mercedes, Armani, Chanel, Jimmy Choo are all travelling into the hinterland as demand for luxury grows faster in small towns
 "Luxury takes a deep dive")
Thinkcell acquires online test-prep firm
Company has now been structured into 4 verticals for GATE preparation
 "Thinkcell acquires online test-prep firm")
The rise of the Alpha Consumer
More and more brands are cultivating a close group of early adopters to get products to move off the shelves
 "The rise of the Alpha Consumer")
Brands look for a spot in the sun
Companies struggle to take their products into urban markets, build brands and create a loyal consumer base for solar products
 "Brands look for a spot in the sun")
Nutrela pitches for health
The brand is expanding its portfolio and reaching out to new consumers
 "Nutrela pitches for health")
 "X marks the spot")
Zica hopes for the Messi effect
Tata Motors reaches out to the millennial buyer; banks on technology, football and smart gadgetry to bring them in
 "Zica hopes for the Messi effect")
Learning to manage consumer surplus
The best businesses in the world almost always win on the demand side
 "Learning to manage consumer surplus")
Twitter twists to Bollywood's tunes
The micro blogging platform is aggressively pushing its promotional tools to an enthusiastic set of producers and movie stars
 "Twitter twists to Bollywood's tunes")
 "How digital is reshaping customer behaviour")
Ringing in change
Movements
 "India to see a 10.8 per cent salary increase in 2015-16")
 "Globally, organisations lack resilience practices")
Problems and paradoxes
Should business managers bother with paradoxes while solving problems?
 "Problems and paradoxes")
Bringing out the inner child
The new commercial for Creamfills Alpenliebe plays up the product differentiator -its cream filling-in a fun way by bringing out the inner child in all of us
 "Bringing out the inner child")