Page 148 - News
Publishing is becoming bigger and premium: Manas Mohan
Interview with CEO, Publishing, Amar Chitra Katha Media
 "Publishing is becoming bigger and premium: Manas Mohan")
Catching them young
Companies are introducing kids-only versions of popular brands as the line between adult and children's categories begins to blur
 "Catching them young")
Lubes oil the HP brand
The public sector major is aligning its brand more closely with the lubricants business, hoping to capitalise on a growing consumer base
 "Lubes oil the HP brand")
Sony Max enters the ring
The channel takes the plunge into non-cricketing sports, to air professional wrestling league matches from December 10
 "Sony Max enters the ring")
For Indians, the default setting is distrust: Kunal Shah
Interview with Co-founder & CEO, Freecharge
 "For Indians, the default setting is distrust: Kunal Shah")
Coaching institutes feel regulations to impact revenue, fee
Ashok Misra committee plans to put Rs 2.4 lakh cr industry under regulation
 "Coaching institutes feel regulations to impact revenue, fee")
Amul is a premium product for everybody: R S Sodhi
Interview with Managing director, GCMMF
 "Amul is a premium product for everybody: R S Sodhi")
IIM Trichy to be part of CFA University Recognition Programme
CFA Institute is the global association of investment professionals that administers the CFA charter
 "IIM Trichy to be part of CFA University Recognition Programme")
IITs expect good placement this year
13 institutes to place around 10,000 students during the placement season
 "IITs expect good placement this year")
Content, technology and distribution are three key pillars: Neeraj Roy
Interview with CEO, Hungama
 "Content, technology and distribution are three key pillars: Neeraj Roy")
GE's Indian odyssey
The multinational is using eCube, its design studio in India, to align its brand more closely with emerging economies around the world
 "GE's Indian odyssey")
 "A cup of tea")
Global mobile subscriptions growing around 5 per cent y-o-y
South Korea, Japan, China and the US are predicted to lead with the first-and the fastest-5G subscription uptake
 "Global mobile subscriptions growing around 5 per cent y-o-y")
Delivering superlative customer experience
Customer experience is what distinguishes successful companies from the not-so-successful ones
 "Delivering superlative customer experience")
 "3G device landscape in India")
Campaign logic: Built to last
In its new advertising campaign, Ambuja Cement stays true to its core brand proposition of a product that offers unmatched strength, this time with a little help from a celebrity
 "Campaign logic: Built to last")
Always on the move
The higher cost per serving does not seem to stand in the way of growth in on-the-go product categories
 "Always on the move")
Challenging the Challenger
Micromax and Intex are battling it out in the mobile handset market; each is brandishing a different set of numbers to claim an edge over the other
 "Challenging the Challenger")