Page 150 - News
Start-up, restart
Stayzilla joins a swelling band of re-branded start-ups; looks to leverage its local roots and experience with Indian travellers
 "Start-up, restart")
 "Writing in style")
Outperforming in turbulent times
In a high performing company, threats and challenges are discussed openly, with a sense of action rather than concern or despondency
 "Outperforming in turbulent times")
Bringing the local store closer
Zopper's first mass market campaign aims to represent the brand as one that embodies the trust of the local retailer and the convenience of online
 "Bringing the local store closer")
 "Finance tech sees increase in investments across APAC")
 "Spinning out: Invest in bigger and experienced team")
Localisation is key to success in India: Daizo Ito
Interview with President, Panasonic India
 "Localisation is key to success in India: Daizo Ito")
 "Recreating the old magic")
Consumers walking away from iconic food brands
Eating habits are changing and food companies are struggling to keep up with new-age consumers
 "Consumers walking away from iconic food brands")
IISc makes it to Top 100 global engineering, technology universities
Institute stands at 99th spot on the list published by The Times Higher Education
 "IISc makes it to Top 100 global engineering, technology universities")
Younger consumers don't have loyalty issues: Nick Foley
Interview with President, South East Asia Pacific & Japan, Landor
 "Younger consumers don't have loyalty issues: Nick Foley")
IPTL 2 keeps its sponsors; gets a new team
Coke and Qatar stay on as key patrons; a Japanese team joins the league
 "IPTL 2 keeps its sponsors; gets a new team")
Sony rethinks its game
New audiences and a new rating system has the brand under pressure, forces the broadcaster to reboot
 "Sony rethinks its game")
We are working to create a meaningful m-wallet ecosystem: Pradeep Sampath
Interview with COO, MMP Mobi Wallet Payment Systems Limited
 "We are working to create a meaningful m-wallet ecosystem: Pradeep Sampath")
 "Big-bang summer placements at B-schools")
Look before you leap: The benefits of A/B testing
A simple error can send thousands of marketing dollars down the drain. Here is how A/B testing can help
 "Look before you leap: The benefits of A/B testing")
Crafting stories, building brands
Advertisers are increasingly using an old-world tool to reach out to consumers hooked to new-age screens; industry experts debate whether long format advertising lives up to the hype around it
 "Crafting stories, building brands")
 "Invest in workspaces that facilitate collaboration")
Book Extract: A connected culture
Ford Motor's former CEO Allan Mulally wanted leaders to openly share the obstacles they faced
 "Book Extract: A connected culture")
Customer experience biggest differentiator in e-commerce
The report identifies customer experience as the most important differentiator of a digital commerce service as price becomes transparent across sites
 "Customer experience biggest differentiator in e-commerce")