OLX's new campaign aims to remove the stigma attached to buying used goods
The New York luxury brand of hotels ties up with the Atul Ruia-Avinash Bhosale combine, launches with a room rate of Rs 12,000 a night
This year, 410 eligible students participated and more than 150 companies came to hire students for summer stint in multiple roles
Amidst a growing regional focus, radio offers advertisers the cheapest ride into the heartland
The Chennai-based chain hopes to ride the wave in favour of herbal-organic products to build its brand
The newly appointed IIM-L Director Ajit Prasad said he completely supports the Make in India initiative
The Ahmedabad-based brand puts its loss-making past behind as it steps into new markets in India and abroad
Prior to joining IIM-L Ajit Prasad was associated with S P Jain Institute of Management & Research Mumbai as Professor of Strategy
The one-year, part-time programme will commence in January 2016
Creating compelling stories defines the company's current advertising and marketing strategy; a master at the art of plugging brands, albeit subtly
Businesses today operate in an increasingly volatile environment. Coping with the complexity of today's business environment is not just about imagining the future or mitigating risk; it is also about
Cargill India's campaign for Nature Fresh atta positions the humble roti as a reservoir of strengt
Interview with Co-founder & President, E Pluribus Partners
In the face of intense competition, food technology start-ups review their business plans
Despite a shrinking market, the Chinese multinational has increased its share; sewing up alliances with state governments and pushing its brand in small towns
Tie-up will facilitate faculty exchanges, allow UID students admission to De Montfort's design courses
Cluster 1 of summer internship placements for class of PGP 2017 at IIM Ahmedabad saw in all 35 firms