Page 152 - News

In the name of the brand

Laws are ambiguous over ownership and exclusivity of brand names

Innovate in India

By solving local problems while keeping in mind reverse innovation possibilities, start-ups can help take India global

Star Cement: Braving the backlash

Star Cement was taken by surprise when a hugely successful campaign ended up in controversy; do brands suffer when publicity is negative?

Bajaj rides smart with the Avenger

The cruiser bike gets its first make-over in five years, company launches baby version to woo budget-conscious bikers

Bagging the luxury market

The three-decade old Hidesign brand is looking to ride the made-in-India wave, but faces stiff competition from global luxury labels and cheap Chinese imports

New and improved e-retail business

Learning from their past mistakes, e-commerce big boys have ramped up their tech backbone infrastructure and forecasting capabilities to win over customers this sale season

Indian retirement system ranks last in the global pension index

Denmark and Netherlands are the only countries to achieve an 'A' grade in the history of the index

House hunting

A Silicon Valley veteran with over 20 years' experience, Rangarajan has expertise in global finance operations in the internet and financial services sectors

Campaign logic: On the comeback track

Fiat's new campaign is designed to create a niche for its latest launch Abarth Punto Evo

The battle of retail brands

Stung by the unrelenting onslaught of e-commerce giants, consumer durables retail chains are matching them on deals and discounts this festive season

Brands take residence in the corner office

Are CEOs the best ambassadors for their own brands or should they let the product do the talking?

Gap between hiring volume and budgets pushes employee referrals

Thirty six per cent of the talent leaders surveyed in the study stated that employee retention is a top priority over the next 12 months

Brands are expected to move at the speed of people's demands: Ashish Mishra

Interview with MD (India), Interbrand

IIM Indore completes summer placements

The average stipend for the batch stood at Rs 91,000 for 8 weeks, an increase of 28% over the last year

Yum Brands to split China business

The separation is expected to be completed by the end of 2016, subject to regulatory approval and other conditions

ASCI looks to broaden ties with government

MoUs with health ministry and Trai on the cards; it has signed one with FSSAI for directly processing complaints

Shah Rukh is DHFL's common man

A year after coming on board, King Khan digs into his past for a new campaign for the housing finance company

Medimix: Following the herbal trail

Medimix reasserts its indigenous identity to break into the league of multinational players and to reposition itself as a personal care company

Sehwag walks off, a brand bows out

Long before his final retirement, the endorsements had begun to dry up for Virender Sehwag. Can a brand outlive the game?

IIM-Lucknow completes summer placements in 4 days

Places full batch of 457 students; top four job profiles offered came from sales & marketing, finance, consulting and business development segments