Page 154 - News

Practo seeks comic relief

Doctor discovery and appointment platform, Practo, uses humour to build the brand as similar apps flood the market

Socially relevant, plus entertaining

While Satyamev Jayate, anchored by Aamir Khan, dealt with serious issues that confront our society, a new show on Star Plus, Aaj Ki Raat Hai Zindagi, will present people doing their bit for the better

Mindshare is prime property

By generating demand and willingness to pay, branding enables firms to profit from investing in technology and design

High on highway retailing

Oil companies are betting big on highway retailing and are using every trick in the book to build customer loyalty

Retail without limits

Talent management strategies to undergo radical changes

Mobile phones transform crisis response in emerging nations

The third platform

Incredible advances in devices, sensors and M2M connectivity represents an unprecedented business opportunity waiting to be tapped

Cadbury 5Star: A field guide to getting lost

The new Cadbury 5Star campaign stresses on the desirability of getting lost

The one app world doesn't exist anymore: Ashish Kashyap

Interview with CEO, Ibibo Group

Growing share of wallet

Will cash-backs and discounts help m-wallet service providers build customer loyalty?

WPP eyes 10% revenue rise in India, bets on organic growth

The WPP group runs several businesses in India, including O&M, JWT, GroupM, Kantar Group and Grey Worldwide

Kanika Datta: Technology, the god with clay feet

Shyamal Majumdar: When meetings become your only work

India Inc's busy bees should stop treating back-to-back meetings as some kind of a macho badge of honour

Mondelez cashes in on the 'Bubbly'

The aerated chocolate is intended to add that much-needed spark to Mondelez India, currently reeling under a slowdown. Will it work?

How to live life to the fullest

Pharma major Abbott launches a new brand identity and a global campaign to position itself as a consumer brand that addresses emerging health care needs of people

Stretching with the Times

The Times of India is extending some of its brands to include clothes, shoes, bags and maybe restaurants

Indian employers facing rising healthcare costs: Towers Watson

42% believe improving employee well-being is a key goal of their benefit strategy versus 26% in Asia Pacific region

ICICI Bank: A bank in your pocket

ICICI Bank has recorded over 2 million downloads of its digital banking service, Pockets, till now

What India watches

Almost all the numbers we have so far point to a new roadmap, one which is seeing most broadcasters changing their game plan as well