Page 155 - News
Brands on wheels
Audi, Mercedes-Benz and BMW target broader segments of the market by looking at innovative ways to reach a wider audience
 "Brands on wheels")
Experimenting with communication strategies to beat the clutter
In a fragmented media landscape, advertisers are experimenting with their communication strategies and delivery platforms so that they remain in the consumers' consideration set
 "Experimenting with communication strategies to beat the clutter")
Creative mind
Kindra joins DDB Mudra North from L&K Saatchi & Saatchi where he was the vice-president, account management
Work-life balance: The lines are getting blurred
Around 78% of the employees mentioned that they are expected to be available on phone and e-mail during holidays as well
 "Work-life balance: The lines are getting blurred")
Breakthroughs need knowledge, not just cross-collaboration
Organisations that ignore that in favour of recombining what's already known will miss out on the greatest potential breakthroughs
 "Breakthroughs need knowledge, not just cross-collaboration")
Book Extract: Think like an owner
Leaders should not look for excuses to explain why they can't act like an owner. They should embrace the challenge and encourage their teams to do the same
 "Book Extract: Think like an owner")
Campaign Logic: LimeRoad sashays down the runway
The fashion portal's maiden television campaign stands out, thanks to its simplicity
 "Campaign Logic: LimeRoad sashays down the runway")
We will make messaging faster & cheaper: Kavin Bharti Mittal
Interview with Founder & CEO, Hike Messenger
 "We will make messaging faster & cheaper: Kavin Bharti Mittal")
Norms to set up new tech institutes to get tough: AICTE
In a bid to stem proliferation of technical institutions, AICTE is planning to revise norms for setting up of such institutions
 "Norms to set up new tech institutes to get tough: AICTE")
 "Workplace worries")
R Gopalakrishnan: Customer-centric innovations by hotels
Innovations such as room key cards and the right room temperature are more consumer friendly compared to fancy stuff like enhanced mobile interface
Riding fast on the e-way
Amazon pips Flipkart and Snapdeal in the race for unique visitors; online retail grows at 40%, physical at 10%
 "Riding fast on the e-way")
Colors grabs star status
The channel has hit the high notes by using a mix of reality shows and fiction based serials, racing past rivals Star Plus and Zee TV
 "Colors grabs star status")
Videocon: A price warrior chants the tech mantra
Videocon wants to beat the MNC brands at their own game; targets the premium segment in small towns and metros
 "Videocon: A price warrior chants the tech mantra")
Hindware reaches for the stars
An old brand targets the premium market and looks to improve its market share, ropes in Shah Rukh Khan as brand ambassador
 "Hindware reaches for the stars")
BoB contributes Rs 2 cr to IIM-A for case research in banking, fin services
The funding is part of the institute's effort to reach out to the industry and collaborate onfield-based research
 "BoB contributes Rs 2 cr to IIM-A for case research in banking, fin services")
Almost all Hyatt brands will be in India over the next three years: Mark Mcgoey
Interview with Director of loyalty marketing for Europe, Africa, Middle East and Southwest Asia at Hyatt Hotels Corporation
 "Almost all Hyatt brands will be in India over the next three years: Mark Mcgoey")
The omniscient retailer
Shoppers Stops Rs 60 crore plan for going omni-channel is coming together from October
 "The omniscient retailer")
 "The wrath of Volkswagens drivers")
CFO as a business partner
With increasing complexity in the business environment, CFOs need to work closely with key stakeholders in drawing up risk mitigation plans
 "CFO as a business partner")