Page 157 - News
Book Extract: Learn to say sorry
When you need to say sorry for a misstep, you need someone who thinks like an owner and loves the customer
 "Book Extract: Learn to say sorry")
Campaign logic: The trendsetter and the therapy master
A new campaign hopes to link the two platforms of AskMe.com and AskmeBazaar.com with one another, offering the consumer a seamless research-and-buy experience
 "Campaign logic: The trendsetter and the therapy master")
 "Should a chief finance officer trust a robot?")
 "BMW, BASF, Boeing among cos against climate change policy")
Focusing only on hardware is not going to work: Shashin Devsare
Interview with executive director, Karbonn Mobiles
 "Focusing only on hardware is not going to work: Shashin Devsare")
Firms throwing their doors open to boomerang employees
Faced with a smaller talent pool and high cost of hiring, organisations are throwing their doors open to boomerang employees - those who left the company and now want to come back
 "Firms throwing their doors open to boomerang employees")
Work experience gets weightier at IIM-A admissions
The B-School was ranked 15th in latest Financial Times Masters in Management Rankings 2015 for its PGP
 "Work experience gets weightier at IIM-A admissions")
Former French first lady pitches for Ford in France
Carla Bruni-Sarkozy portraying a provincial soccer coach in a new campaign by Ford Motor to improve sales in France
 "Former French first lady pitches for Ford in France")
Sony gets down to making in India
Two models of its television brand Bravia to be manufactured at Foxconn's new plant
 "Sony gets down to making in India")
Dabur walks the baby talk
Homegrown FMCG major takes on MNC giants as it floats a new sub brand for baby care products
 "Dabur walks the baby talk")
Local languages: Next stop of user acquisition for online players
Players adopting local languages quickly include those in news, social media, entertainment, e-commerce, travel and banking
 "Local languages: Next stop of user acquisition for online players")
LIC, Reliance General win the loyalty race
Two IMRB reports show that while public sector insurer LIC scores in life, private players are racing up the charts in health and life
 "LIC, Reliance General win the loyalty race")
Fighting to be heard
As sales come under pressure, ad decibel levels are going up across categories and companies; as a result, the clutter levels are high
 "Fighting to be heard")
Edelweiss looks for a role model
With Nehwal as its new face, the financial services company hopes to strike a chord with the young and financially astute
 "Edelweiss looks for a role model")
Disney widens the canvas
After films, it's the turn of musical theatres as Beauty and the Beast is set to make its India debut
 "Disney widens the canvas")
We have a string of firsts already: Felipe Gamba
Interview with Director of International Production Strategy, Disney Theatrical Group (DTG)
The 6 Pillar way to go
The only way businesses can address issues related to reputational rish is by breaking these down into manageable proportions
 "The 6 Pillar way to go")
Truecaller: Making the right connection
Truecaller's first campaign in India is aimed at taking the app to the masses
 "Truecaller: Making the right connection")
De-stress your workplace
Minimising stress needs to be engineered into an organisation's DNA. To start with, align employer and employee perspectives on what causes stress
 "De-stress your workplace")
 "Entry-level salaries in India among the lowest in the Asia Pacific region")