Page 160 - News

Britannia bakes a new batch

The biscuit maker is relaunching its best-selling brand with a new logo, look and taste

Employees overestimate employment benefits: PNB Metlife study

Biggest concern of employees in India is financial security of family in case of premature death

Brands in shining armour

In a world wired to digital media 24x7, image management practices need an overhaul

XIM-B holds finance conclave in Mumbai

FINOMICS aims to bridge the gap between industry and academia

Saina serves up an ace

Badminton champ races to the top of the endorsement league of female athletes

Is there a business case for flexible working?

Experts debating merits and demerits of flexible working for some years now. But as an employer, what are your liabilities? More importantly, what are things you ought to keep in mind to make this str

FMCG companies' advertising gets a leg up

Segment's lower input costs a boon for media companies in June quarter; other trend is e-commerce's continued rise in spending

Govt may blink on IIM autonomy

HRD ministry officials assure institutes their concerns over draft IIM Bill will be addressed

G is for Google

G is also for genericisation

Managing the data deluge

Creative vision

Pal takes over from Shriram Iyer, who recently moved on to Mullen Lintas as national creative director

Cos focus on predictive analytics to plan for critical position vacancies

The study found that a majority of organisations reported that improving the health of their talent pipeline is an essential outcome of their succession management

Millennials consider social networks central to their financial decisions

The study revealed that 60 per cent of this group consider social networks as a must have for making a financial decision

Book Extract: Integration is never easy

P&G realised early on that for the merger with Gillette to succeed it needed to keep the Gillette employee turnover rate at a single-digit level and minimise disruption through discipline

Campaign logic: Playing the 'MNP' card

Idea Cellular puts the common man and his travails at the centre of its new campaign

Indian clients see analytics as a commodity when it should be seen as value addition: Bill Roberts

Interview with Principal, Deloitte Consulting

When Gabbar sold biscuits to children

Sholay's massive success continues to inspire advertisements and radio jingles

Indian firms to hire more, pay more in coming months: Survey

73% of employers to hire full-time, permanent staff in coming months, 86% to hike salaries current employees in H2

GM spins a new tale

Keen to change popular perception about its brands and gain market share, the auto major is taking a close look at customer expectations

Insurers find wealth in health

PNB Metlife, IDBI Federal Life, Cigna TTK are using sports to build their brands, in keeping with global trends and changing lifestyles of their domestic audience