Page 163 - News
Do stories have strategic value?
Without meaning, a product, service or experience is fast becoming a replaceable item in the conveyor belt called consumption
 "Do stories have strategic value?")
Dawn of the hyper-locals
A recent IMRB study drives home the growing influence of local brands and how they are threatening national brands in a big way, notably, in food
 "Dawn of the hyper-locals")
 "CEO outlook")
 "Emerging nations expect better economic conditions ahead")
 "Chinese consumers most satisfied with their looks among Asians")
Re-imagine brand differentiation
Make customer experience a strategic priority to achieve meaningful differentiation
 "Re-imagine brand differentiation")
Lufthansa: Striking a high note
In an industry where differentiation hinges on functional benefits, Lufthansa has woven an integrated media campaign to connect with women on an emotional level
 "Lufthansa: Striking a high note")
We are moving from a single-device pull world to a multi-device push world: Vikram Malhi
Interview with Managing director Asia, Expedia
 "We are moving from a single-device pull world to a multi-device push world: Vikram Malhi")
How much is too much?
Be mindful of the risks involved in tinkering with your brand name when you cross over to a segment outside your comfort zone
 "How much is too much?")
Rajendra Srivastava next ISB dean
Srivastava currently provost and deputy president (academic affairs) and professor of marketing at Singapore Management University
 "Rajendra Srivastava next ISB dean")
Challenger brands storm the bastion
Tata holds on to number one position, 20 new brands enter the list; Titan, Shoppers Stop, SpiceJet drop off
 "Challenger brands storm the bastion")
Shyamal Majumdar: M&As are also about people
Mergers are not just about balance sheets or marketing synergies; they are also about those who make the synergies real
Trujet builds a budget brand
Hyderabad-based Turbo Megha Airways takes off, promising affordable fares and other benefits. Can it keep its course?
 "Trujet builds a budget brand")
Milking the value chain
The dairy market is seeing a shift in consumer preferences as branded, value added products, bring in the bacon
 "Milking the value chain")
IIMs finally bell the CAT
Changes in the test to allow diversity and female ratio to go up on campuses
 "IIMs finally bell the CAT")
Bajaj stretches the Pulsar effect
The auto major extends the brand across price points while trying to steer clear of past mistakes
 "Bajaj stretches the Pulsar effect")
Tata Group's globalisation efforts have had net-off effect: Sunil Mithas
Interview with Professor, Robert H Smith School of Business, University of Maryland
 "Tata Group's globalisation efforts have had net-off effect: Sunil Mithas")
Changes announced in pattern of CAT 2015, to be held on Nov 29
Changes have been made to provide an 'even' field to candidates from divergent streams
 "Changes announced in pattern of CAT 2015, to be held on Nov 29")
Bell the CAT in one day this year
CAT 2015 to have three sections; exam duration increased to 180 minutes
 "Bell the CAT in one day this year")