Page 165 - News

Not just cricket

Two suspensions & sleight of hand

The recent judgement on the IPL has sent two teams packing and set tongues wagging about the future of some of its players and, of course, the game in this format. But it all seems like a storm in a t

Unstarched shirt

A brand is more than comfort and price, or a T-shirt on your back

Talent and infrastructure biggest problems for MNCs in India

The diver's dream watch

Better innovation

Randomised field trials, blind tests and data can help reduce trade-offs between reliability and cost and time, thereby increasing the reliability of the experiment

Limca: Back to basics

Limca has gone back to functional benefits in its new commercial, dropping the emotional baggage of its earlier communication

Don't think ads. Think apps: Josy Paul & Ajai Jhala

Interview with Chairman & chief creative officer, BBDO India and CEO, BBDO India

How not to kill your start-up

Gender gap limits potential of women entrepreneurs

The mobile network

Ad blocking scare globally; India insulated but only for now

The country's savior seems to be its low Internet penetration and a relatively smaller share of digital advertising

Shyamal Majumdar: CSR is not about charity

Tata Steel is investing deep into the lives and livelihoods of communities in quite a few villages

Star India hits pay dirt with kabaddi

Big brands and big stars put their muscle behind the Pro Kabaddi League that goes on the floors tomorrow

Apple iOS 9 puts spotlight on ad blocking

While the new operating system from Apple is scaring advertisers globally, India is insulated for now

Kanika Datta: Decisions for the CEO-PM Narendra Modi

This government could find itself a prisoner of its pro-business stance as much as the UPA found policy circumscribed by its pro-poor focus

We are not here to drive only top line: Andy S Lew

Interview with MD, Asia Pacific of Brooks Brothers

InMobi takes on Facebook, Google with Miip

New ad delivery platform targets $ 1 billion worth of revenue in two years

Disney sings a Bollywood tune

The iconic studio looks beyond animation as it builds its brand with Indian audiences, with movies made in India

IIM-L in Godrej Industries' campus challenge

The Godrej platform helps B-school students overcome obstacles of financing and mentoring that hinder their personal dreams