Page 167 - News
Alokananda Chakraborty: Do in-app ads work?
Experts say in-app advertising could be the next frontier for digital marketing
UMumba gets the eyeballs
The kabaddi league's Mumbai franchise targets Rs 15 crore in sponsorship revenue in season 2
 "UMumba gets the eyeballs")
Listen to the sound of your brand
If sound and music play such a large role in the media scape of today, doesn't it stand to reason that your brand must develop a consistent sonic or audio identity to complement your visual identity?
 "Listen to the sound of your brand")
Foreign flavour: Use with caution
As advertisers consider the charisma of international endorsers, they need to be aware of the nuances
 "Foreign flavour: Use with caution")
 "The innovative power of slack time")
 "Spicy beginnings")
 "How social influence effects buying behaviour")
Book Extract: Increasing cross-cultural awareness
Small gestures such as knowing how to greet or pronouncing names correctly can make a huge difference while managing today's cross-cultural teams
 "Book Extract: Increasing cross-cultural awareness")
Reaching out to GenNext
The latest campaign of 99acres aims to make searching for rental properties a hassle free experience
 "Reaching out to GenNext")
We might look at an integrated product folio: Amar Babu
Interview with COO, Lenovo, Asia Pacific & chairman, Lenovo India
 "We might look at an integrated product folio: Amar Babu")
 "Communication first")
IIPM to shut down all campuses October onwards
It plans to operate only in Delhi as a research and knowledge sharing institution
 "IIPM to shut down all campuses October onwards")
Cannes 2015: Falling off the map
Fatigue or disconnect with the digital age; experts explore the reasons behind India's poor show at Cannes this year
 "Cannes 2015: Falling off the map")
The investments will be taken care of by the increase in profits: Sudhanshu Vats
Interview with Viacom18 Group CEO
 "The investments will be taken care of by the increase in profits: Sudhanshu Vats")
The founder's dilemma
Do founders always make the best leaders? Recent developments at Housing.com show a founder's passion and his ability to inspire people are no measure of his management prowess
 "The founder's dilemma")
Food drives the ITC truck
The cigarette major's food business is powering its FMCG thrust, giving new character to an old conglomerate
 "Food drives the ITC truck")
Captaincy to not change Rahane's brand value
Rahane charges Rs 25-30 lakh a year for endorsement deals; analysts say Zimbabwe tour will have little or no impact on the brand values, in terms of volumes of offers
 "Captaincy to not change Rahane's brand value")
CavinKare plots a new route
The Chennai-based company is taking its best-selling brand national, taking on stalwarts in the hair care sector
 "CavinKare plots a new route")
Never say goodbye
Hotels are wooing a growing band of travel enthusiasts with a range of flexible and lucrative loyalty programmes
 "Never say goodbye")