Page 173 - News
 "Digital imperatives for APAC marketers")
Ahead of the curve
Sansui's Curve 4K Ultra HD TV provides wider viewing angles owing to its concave shape
 "Ahead of the curve")
How FMCG in India needs to step up its digital game
Online shoppers are looking not just for the best products at the lowest prices, but also for a better experience
 "How FMCG in India needs to step up its digital game")
Campaign logic: Looking past the obvious
In a category driven by deals, MakeMyTrip's new campaign tries to stand out by tugging at the heartstrings
 "Campaign logic: Looking past the obvious")
We think about health care differently: Shashank ND
Interview with Founder and CEO, Practo
 "We think about health care differently: Shashank ND")
Heterogeneity motivates temporary price discounts
The study proposes a method for constructing price indices when retailers use periodic sales to price-discriminate among heterogeneous customers
 "Heterogeneity motivates temporary price discounts")
Cutting through the noise
Why brands are looking at native advertising as a crucial part of their digital mix
 "Cutting through the noise")
Anil Ambani dumps Bhopal university project
Surrenders 110 acres of land allotted for private university, demands refund of Rs 9.8 cr
 "Anil Ambani dumps Bhopal university project")
Goafest absentees make Melt a serious challenger
Many are present at the new fest that already has 1,400 delegates registered
 "Goafest absentees make Melt a serious challenger")
B-schools demand level playing field with IIMs
They say with the IIMs allowed to award MBA)degrees instead of diplomas in management, it might jeopardise the credibility of their PGDM programmes
 "B-schools demand level playing field with IIMs")
Driving into the crowd
Renault bets big on the Indian small car segment. Many others are doing the same
 "Driving into the crowd")
The customer delight conundrum
In an increasingly competitive environment, satisfying a customer on the after-sales parameter is as important as selling the product itself. Here's how you can use analytics to strengthen the functio
 "The customer delight conundrum")
Demand for MBAs among employees sees big jump: GMAC
"Students of any undergraduate background would do well to consider taking a graduate management degree"
 "Demand for MBAs among employees sees big jump: GMAC")
IIM-B ranked 48 on FT's top 50 executive education schools list
In the customised rankings, it was followed by IIM-Ahmedabad, which debuted at the 83rd position
 "IIM-B ranked 48 on FT's top 50 executive education schools list")
First among equals
HUL has the maximum number of Rs 2,000-cr plus brands in the FMCG market Others are slowly catching up
 "First among equals")
Acceptance of female bosses up in media, FMCG firms: Report
67% respondents in a TimeJobs survey prefer woman leader in media industry, 50% in the FMCG sector
 "Acceptance of female bosses up in media, FMCG firms: Report")
LED is the new red
Eveready rebrands itself with an aggressive campaign and a new basket of products
 "LED is the new red")
Talent shortage making it difficult to fill vacancies: survey
According to ManpowerGroup Talent Shortage Survey, 13% of Indian employers are echoing the sentiment
 "Talent shortage making it difficult to fill vacancies: survey")
Salary difference between temporary, permanent workers down to 2%: TeamLease report
Overall pay increase will be in double digits this year, says the TeamLease Jobs and Salaries Primer report
 "Salary difference between temporary, permanent workers down to 2%: TeamLease report")