Page 175 - News
 "Hidesign: Expanding the range")
Book Extract: Alignment of thinking
Challenging the boss, challenging the system and challenging the fabric of the organisation do little to further one's career
 "Book Extract: Alignment of thinking")
The more the merrier
In its latest campaign, Amazon India attempts to discard its 'metro brand' image and woo the mass buyer
 "The more the merrier")
 "The customer is top priority for digital marketers in India")
Jugaad is both a necessity and a hobby: Navi Radjou & Jaideep Prabhu
Interview with Fellow, Judge Business School, University of Cambridge and Jawaharlal Nehru Professor of Indian Business & Director of the Centre for India & Global Business, Judge Business Sch
 "Jugaad is both a necessity and a hobby: Navi Radjou & Jaideep Prabhu")
Retaining the start-up 'magic'
How do you balance the demands of an expanding business with the desire to retain the culture that made you successful?
 "Retaining the start-up 'magic'")
Umbrella brand to weave a stronger yarn online
Consolidating all fashion brands under Aditya Birla Fashion & Retail will also strengthen offline synergies
 "Umbrella brand to weave a stronger yarn online")
Making CSR work
Corporate philanthropy is gaining traction in India, especially after recent amendments to the Companies Act. But what are the challenges involved in making CSR investments genuinely impactful? A prac
 "Making CSR work")
A Swift car named desire
Ten years ago, Maruti took the covers off a car that is among its top-selling brands today
 "A Swift car named desire")
Shyamal Majumdar: Labour law - Can Modi pull it off?
What's needed is a give and take that is more than just giving higher compensation to retrenched employees
The Amul girl and controversies!
The ad campaign has, during the past 50 years, had its share of legal wrangles despite poking fun and parodying without any viciousness
 "The Amul girl and controversies!")
Tata Motors bets on GenX Nano for revival
With new features and a new look, the brand looks to change its fortunes
 "Tata Motors bets on GenX Nano for revival")
Ice cream players ready to beat the heat
While Amul plans expansion, Havmor launches 'leaner' range and others are focusing on candylines
 "Ice cream players ready to beat the heat")
Unilever says its socially responsible brands outperform rest
Says these brands accounted for half the company's growth in 2014
 "Unilever says its socially responsible brands outperform rest")
Volkswagen readies comeback plan
The world's second largest automaker to bring four new models to India
 "Volkswagen readies comeback plan")
 "Is customer-centric HR the next frontier in HRM")
Ajit Balakrishnan: Reflections at a convocation
Why management syllabi should not be attuned to the markets
Alokananda Chakraborty: Why everyone's talking about native advertising
Native advertising is not really a new kid in the advertising landscape. But it is now growing on the back of increasing mobile penetration
SKNL's woes drown Reid & Taylor
The brand once had Bollywood megastar Amitabh Bachchan and James Bond star Pierce Brosnan as its ambassadors
 "SKNL's woes drown Reid & Taylor")
Ads that crossed the line
The print ad featuring actress Aishwarya Rai Bachchan being waited upon by a child slave is not the only piece of work that courted controversy recently
 "Ads that crossed the line")