Crompton spent just 3% of revenue on ads and promotions compared to Havells' 9% and TTK's 12%
It may appear to be only about technology, but in reality CRM is also about organisational culture
Interview with Atholl McBean Professor of Organisational Behaviour & HR, Stanford Graduate School of Business
Junior management level employees set to get maximum pay hikes
The process involves identifying talents in its India operations and redeploying them in key positions in Africa
Tata Sky has taken a leaf out of telecom companies in its bid to get crucial numbers in small-town India. Competitors, however, are not impressed
Sony India is second; the search giant displaces Microsoft
PK was a dream but even without it, the studio has balanced a big slate with high return on investment
Interview with Dean, Darden School of Business, University of Virginia
The cigarette-to-soaps major has stepped into the branded juices category with desi flavours
Inaugural class has approximately 16 average years of professional experience with 11 industries represented
An alumnus of IIT Delhi and IIM Calcutta, Sakhuja has over 28 years of experience
White House's official pen brand is tweaking its pricing to enter accessories market
Warehousing and logistics will be the key challenges for online firms joining the grocery retail party
Interview with Vice-president & head, interactive, Disney India