In its launch run-up, the new ratings system, rivalling TAM, has seen the telecasters divided on the higher pricing and lower-than-promised sample size
Enterprises that adopt social collaboration and digital can enable real-time knowledge sharing, higher productivity and faster innovation
It is time to rethink campaign process tools to embed data, technology, digital and analytics at the core of its execution
Many of us might start believing that getting into a conflict as part of our management style would make us heard and, hence, powerful. That is a myth, says a new book
Exemplary behaviour by visible leaders is a strong driver to embed corporate governance innovation
Compiled by thenetworkone, a global body of independent agencies, and Campaign UK, a noted ad magazine, the list lends bragging rights; also, an Indian agency is featured on it after a three-year gap
Eureka Forbes has also launched a premium water purifier called Dr Aquaguard that will be pushed through direct sales only
Sania Mirza's mix of on-field performance and off-field persona has put her in the league of male cricketers like Rohit Sharma and Shikhar Dhawan
Interview with Dean, UCLA Anderson School of Management
Agencies like Linen Lintas, AutumnWinter, Early Man Films made it to the top 15 at the Creative Abbies. Even mid-sized agencies like Contract came to the forefront
Makes it line its coffers with revenue from sponsors old and new, including Gionee's Rs 54 crore
International academicians could be paid as much as $12,000 for a 20-day teaching session and $8,000 for a 15-day session
Is your new logo doing more harm than good? Here's a look at the issues that could potentially derail a redesign exercise, and how to get around them