Page 178 - News
Barc: Stability could ease first set of hiccups
In its launch run-up, the new ratings system, rivalling TAM, has seen the telecasters divided on the higher pricing and lower-than-promised sample size
 "Barc: Stability could ease first set of hiccups")
 "Is IPL the safest property to invest in?")
 "Integrating social learning in the workplace")
 "Managing product launch")
Embrace social disruption
Enterprises that adopt social collaboration and digital can enable real-time knowledge sharing, higher productivity and faster innovation
 "Embrace social disruption")
Reinvent your creative team
It is time to rethink campaign process tools to embed data, technology, digital and analytics at the core of its execution
 "Reinvent your creative team")
 "Now, bring your own wearable")
 "Diversifying diversity")
 "The Strategist top five")
Handling conflict at work
Many of us might start believing that getting into a conflict as part of our management style would make us heard and, hence, powerful. That is a myth, says a new book
 "Handling conflict at work")
R Gopalakrishnan: The corporation is a great innovation
Exemplary behaviour by visible leaders is a strong driver to embed corporate governance innovation
Scarecrow makes it to world's top independent agency list
Compiled by thenetworkone, a global body of independent agencies, and Campaign UK, a noted ad magazine, the list lends bragging rights; also, an Indian agency is featured on it after a three-year gap
 "Scarecrow makes it to world's top independent agency list")
Aquaguard switches from direct selling to retail
Eureka Forbes has also launched a premium water purifier called Dr Aquaguard that will be pushed through direct sales only
 "Aquaguard switches from direct selling to retail")
Women score high in sports endorsements
Sania Mirza's mix of on-field performance and off-field persona has put her in the league of male cricketers like Rohit Sharma and Shikhar Dhawan
 "Women score high in sports endorsements")
We have seen an increase in Indian applications for the past five years: Judy Olian
Interview with Dean, UCLA Anderson School of Management
 "We have seen an increase in Indian applications for the past five years: Judy Olian")
Surprise winners steal the show at Goafest
Agencies like Linen Lintas, AutumnWinter, Early Man Films made it to the top 15 at the Creative Abbies. Even mid-sized agencies like Contract came to the forefront
 "Surprise winners steal the show at Goafest")
KKR's brand equity works hard
Makes it line its coffers with revenue from sponsors old and new, including Gionee's Rs 54 crore
 "KKR's brand equity works hard")
Names of nobel laureates, top academicians proposed for IITs, IIMs
International academicians could be paid as much as $12,000 for a 20-day teaching session and $8,000 for a 15-day session
 "Names of nobel laureates, top academicians proposed for IITs, IIMs")
Fifty shades of brand symbolism
Is your new logo doing more harm than good? Here's a look at the issues that could potentially derail a redesign exercise, and how to get around them
 "Fifty shades of brand symbolism")
 "Super consumers are not just social media junkies")