Page 181 - News

When it pays to go slow

Here's what it takes to resist the temptation to tom-tom your brand and focus on delivering on the promise

IIM Bill: Other B-schools see red

Nearly 50 B-schools in the country offer PGDM programmes well accepted by the student community

Job opportunities to grow fastest in India: CFO survey

78% of Indian respondents predict greater rise in employment, compared with 61% in US and 50% in China

Job satisfaction not necessarily equals job loyalty: Survey

Seven in 10 workers are satisfied with their current jobs, but most of them still hunt for new openings, says a survey

Odisha aims at 100,000 jobs in MSME sector

The job creation is expected to be aided by the state's entrepreneurship development policy soon to be finalised

Nature's Basket weaves a tight online plot

After sorting its technology platform with Ekstop's acquisition, Godrej Group's modern retail chain eyes a 10 per cent growth in one year

Sponsors vote with their wallet for Mumbai Indians

While the IPL team bids adieu to Adidas, its long-term sponsor (kit partner), it signs on two sponsors for three-year terms besides getting fresh ones

Power, North Star step into affordable luxury

Bata India is revamping two of its oldest and best-known brands to tap a fast-growing segment of the youth market

Frooti grows up with a new look

Aiming to target the youth and emerge out of the shadow of its 'kids' drink' legacy, it has changed it looks and taste

Mondelez to 'Perk' up war with Nestle

The snacking giant ropes in a new brand endorser to create buzz as Nestle's wafer-chocolate brands, KitKat and Munch, grow

Win back lost customers

With a cross-channel retargeting strategy, brands can improve customer conversion rates

Twentieth Century Fox readies merchandise with new ally

While The Simpsons merchandise will target young adults, Ice Age and Rio will target kids

40 years ago...And now: Knowing circulation figures by heart was enough: Balsara

The founder of Madison, one of the largest indigenous media agencies, recalls what it was like

PR needs a seat at the leadership table

A fatal obsession

Offer choice in employee benefits

Why you may need a chief external officer

Navigating common strategy traps

The trade-off between exploiting existing businesses and exploring new opportunities is a constant challenge

40 Years ago... and now: Going against tradition

Winning over employee trust and reacting quickly to market demands helped Apollo Tyres move ahead during the uncertain economic environment of the seventies

The perils of fine targeting

Marketers must resist the urge to define their target groups too soon. Else, they must prepare to face brand positioning roadblocks