Page 186 - News
Preparing for the big sale
With the festive season underway, retailers in the online and the offline world need to prepare well to offer the best deals to consumers and earn trust
 "Preparing for the big sale")
Marketers are no longer in charge of their brands: Jagdish N Sheth
Interview with Charles H Kellstadt Professor of Marketing, Emory University, Goizueta Business School
 "Marketers are no longer in charge of their brands: Jagdish N Sheth")
ITC's newly acquired brands to have multiplier effect
Small but well-known, J&J's erstwhile brands, Savlon and Shower to Shower would improve ITC's overall personal care prospects if its distribution and marketing strengths are applied right, say ana
 "ITC's newly acquired brands to have multiplier effect")
40 years ago...And now: The 'Complete Man' comes a full circle
Raymond has also navigated the turns in the market with prescience
 "40 years ago...And now: The 'Complete Man' comes a full circle")
Borosil finds more ways to enter the kitchen
The glassware brand is going to populate the four requirements in the kitchen: Ingredient storage, appliances for processing, serveware and utensils for reheating
 "Borosil finds more ways to enter the kitchen")
Dabur strikes out on a new path with Vatika
The campaign 'Brave & Beautiful' looks to marry social activism with the brand's relevance for a younger audience
 "Dabur strikes out on a new path with Vatika")
ISL sponsors score well online
Simplify360 calculates the free publicity some of the league's sponsors earned through social media
 "ISL sponsors score well online")
40 years ago...And now: Rasna fights to keep the love affair going
From aggressive competition to a slowing category, it is still battling on
 "40 years ago...And now: Rasna fights to keep the love affair going")
40 years ago...And now: Ulka's well-planned trajectory
Now part of IPG, it advocated account planning and has some accounts for the last 20-30 years
 "40 years ago...And now: Ulka's well-planned trajectory")
Yum mounts store attack
Pizza Hut and KFC's parent counters declining same store sales by adding stores
 "Yum mounts store attack")
Looking for malls that think like brands
As malls jostle with each other for the same audience, brands either have to jump ship or stay put. A mall with a clear target audience wins their vote
 "Looking for malls that think like brands")
40 years ago...And now: Parle G tackled crunch with price and reach
It faced capacity constraints and copycats by thinking around the problems
 "40 years ago...And now: Parle G tackled crunch with price and reach")
VIT's last date for applications is Mar 15
Final year undergraduate students this year would get more placement offers from the top businesses visiting its campuses
Out-of-the-box steps help Colors overseas
IndiaCast that went abroad with only Colors, has managed to become third in overall foreign earnings, by focusing on ad sales in subscription-heavy markets
 "Out-of-the-box steps help Colors overseas")
The changing profile of rural consumers
Companies need to innovate their mobility platform to drive awareness among rural consumers
 "The changing profile of rural consumers")
Number is fine, what about quality, ask education institutes
With this year's Budget proposal, the number of IITs would go up to 23 and the total number IIMs to 20
 "Number is fine, what about quality, ask education institutes")
Personal care products fast moving online
While earlier FMCG companies felt the e-commerce route was meant more for electronics and fashion, these are quickly changing their mind
 "Personal care products fast moving online")
 "Desperation is not a marketable soft skill")
 "The 21st century curator")
Riding the digital wave
Building a digital eco-system is a complex process - one that spans functions and workflows - and requires collaboration among key stakeholders to succeed
 "Riding the digital wave")