Page 204 - News
Dealing with new tools
Marketers beware: there's no running away from digital channels
 "Dealing with new tools")
Indian consumers most patient
However, Indian customers are also the most reactive with 71% having dropped an intended purchase due to poor customer service
 "Indian consumers most patient")
 "The Strategist top five")
Customers are looking for partners, not suppliers: Alok Ohrie
Interview with President & MD, Dell India
 "Customers are looking for partners, not suppliers: Alok Ohrie")
Book Extract: Masters of the game
IT heads can have limited ability to force change in business practices. Only the organisation's leadership can drive change in corporate culture
 "Book Extract: Masters of the game")
Recreating the magic
As more brands flock to online marketplaces, the challenge will be to recreate the differentiated experience offered in physical stores. Here's how brands can move towards that goal
 "Recreating the magic")
Indian employers are 'very satisfied' with recent engineering graduates
World Bank-Ficci survey puts up this number for Indian employers in 2014. In 2009, only 33% of the Indian employers said they were satisfied
 "Indian employers are 'very satisfied' with recent engineering graduates")
 "'Online courses can boost vocational training, skills'")
Indian institutions can offer twinning programmes, says higher education secy
It is a process where students can complete part of their studies in India and the rest in a foreign college
 "Indian institutions can offer twinning programmes, says higher education secy")
Bharti Airtel makes highest no. of offers in second cluster of IIM-A's summer placements
Over 40 firms participated in second cluster versus 30 in the first
 "Bharti Airtel makes highest no. of offers in second cluster of IIM-A's summer placements")
New brands perk up Emami's modern face
Emami's new launches scripted a 50% increase in modern trade sales. A digital strategy for the first time and promotional schemes for retail sales helped a lot
 "New brands perk up Emami's modern face")
UK students to soon get flavour of Indian culture
Beginning summer 2015, about 25,000 students will come to India in next five years
 "UK students to soon get flavour of Indian culture")
IIM Indore's five year management programme, a big draw
The institute received 12,000 applications for 120 seats this year
 "IIM Indore's five year management programme, a big draw")
India to have National Innovation Initiative in primary and secondary education: Smriti Irani
The HRD Minister says it will inculcate desire for inquiry-based learning
 "India to have National Innovation Initiative in primary and secondary education: Smriti Irani")
Employability of graduates big concern, says FICCI-EY report
Average salaries in smaller engineering and B-Schools almost half of that at Top 10 schools in the category
 "Employability of graduates big concern, says FICCI-EY report")
40 Years Ago...and now: Royal Enfield rode straight into a need gap
Cruising comfortably in the 70s, it sputtered to a stop, before its comeback
 "40 Years Ago...and now: Royal Enfield rode straight into a need gap")
Late to the party, Burger King reins in prices
The US fast food chain has priced most of its burgers at par with rival McDonald's
 "Late to the party, Burger King reins in prices")
Accenture, BCG top recruiters in IIM-A summer placements
The two firms make as many as 16 offers; Macquaries is first time recruiter
 "Accenture, BCG top recruiters in IIM-A summer placements")
Low-cost onward journey key to flydubai
But its sales pitch will remain muted till India opens up more seats on the route
 "Low-cost onward journey key to flydubai")
The big leap
More and more traditional consumer companies are borrowing research skills and tools from their online counterparts
 "The big leap")