Page 216 - News
Costly sedans run out of steam
High-end mid-sized sedans, comfy SUVs and entry-level luxury models steal their show
 "Costly sedans run out of steam")
How do you motivate employees?
The answer is: "You can't." You can only engage the motivation that's already there
Be active on Twitter
It is not easy and intuitive to understand as Facebook and LinkedIn
 "Be active on Twitter")
The need to look outward is common to both India and China: Anil K Gupta
Interview with Michael Dingman chair in strategy & globalisation, Smith B-School, University of Maryland
 "The need to look outward is common to both India and China: Anil K Gupta")
Winning with culture
Don't blame culture for business problems, instead focus on the critical few behaviours that need to change in the context of the culture
 "Winning with culture")
When the medium is the message
What Kan Khajura Tesan can teach you about content marketing
 "When the medium is the message")
Book Extract: Limit hierarchical layers
Organisations think of delayering in terms of cost savings, but far more important is the way it can free up managers to really manage
 "Book Extract: Limit hierarchical layers")
Learning from the Masters
The blossoming IT services sector in India has learnt many lessons on staffing from manufacturing
 "Learning from the Masters")
 "Business apps for SMEs")
Five steps in building the employer brand
It is important to invest enough time and resources to do this effectively
 "Five steps in building the employer brand")
Ganapati with a six-pack, a first for brand association
First time brand association during Ganesh Chathurthi extended beyond the traditional banners and hoardings at pandals to theme-based advertising
 "Ganapati with a six-pack, a first for brand association")
Shyamal Majumdar: The lone wolf syndrome
Modern workplaces may ignore loners but if given time and space, these introverts can come up with ideas that work beautifully
Wild Stone steps into Fogg's domain with no-gas variant
A previous variant of Wild Stone. With its new launch, Mcnroe will battle HUL Axe Signature and Vini Fogg
 "Wild Stone steps into Fogg's domain with no-gas variant")
Stifled by UGC, colleges seek a bigger voice
As UGC seeks to align undergraduate courses in IITs and private and autonomous institutes, the clamour for its reform rises
 "Stifled by UGC, colleges seek a bigger voice")
Overseas action hots up for Bollywood
The Hindi film industry is stepping up the scale of its overseas releases but not before customising the content
 "Overseas action hots up for Bollywood")
EI, Duke TIP to have 3 week programme for Indian students at Shiv Nadar University
Nationwide talent search, called 'Duke TIP ASSET India Talent Search 2014', will identify the hidden and finest scholastic talents
 "EI, Duke TIP to have 3 week programme for Indian students at Shiv Nadar University")
USC in talks with varsities to offer course on supply chain
The course offers a globally-integrated master's programme on supply chain management aligned to its mission of networking, education and advanced research
 "USC in talks with varsities to offer course on supply chain")
 "Cadbury Glow to make India debut")