Page 217 - News
Godrej steps into hair care with B:Blunt
The launch marks a shift for Godrej Consumer from hair colour into hair care
 "Godrej steps into hair care with B:Blunt")
For Ed Hardy, it could be second time lucky
After signing the licensing deal with Ed Hardy, Arvind has rationalised prices and wants to move beyond just T-shirts
 "For Ed Hardy, it could be second time lucky")
Battle for Mansion House
ABD buys 50% ownership rights of the premium brandy, but the stage is set for a three-way legal fight
 "Battle for Mansion House")
Tata Steel MD becomes XLRI chairman
Narendran succeedes H M Nerurkar as the chairman of the board of the premier B-school
 "Design as a game-changer")
Glucose-D & Honey recharge Dabur
Two brands, which helped Dabur clock 22% growth in its health supplements business last quarter, have gained from an extended summer and clever repositioning
 "Glucose-D & Honey recharge Dabur")
 "The curse of the high performer")
The era of personalisation
Customers like to be treated as unique individuals, more so in this era of social media. Standout businesses are getting ready to meet the customer's emerging demands
 "The era of personalisation")
 "It's not about money")
 "An engaging service vision")
After-sales is a sure-shot way to engage with the customer: Michael Mayer
Interview with Director, Volkswagen Passenger Cars India
 "After-sales is a sure-shot way to engage with the customer: Michael Mayer")
The future of recruitment technology
The use of technology in recruitment isn't new. But a seismic shift in technology is underway that is fundamentally changing an employer's interaction with potential candidates
 "The future of recruitment technology")
 "Relationships at the workplace")
Book Extract: Culture and recruitment
Delayering, team spirit and flexibility of work are some of the key elements of strategic human resource management at Nissan
 "Book Extract: Culture and recruitment")
 "The Strategist top five")
Rethinking the media plan
Instead of thinking in silos, marketers should try to create immersive storyscapes
 "Rethinking the media plan")
Makeover for Horlicks, again
This is the third time in four years that the country's largest milk food drink is being relaunched
 "Makeover for Horlicks, again")
IIM-A may align academic calendar with global B-schools
Move seeks to ensure premier B-school shares its timeline for conducting processes like admissions, internships and placements with that of institutes like Harvard and Stanford
 "IIM-A may align academic calendar with global B-schools")
TVS adds Zest to Scooty
Venu Srinivasan said that the new model was all about the aspirations of the young woman
 "TVS adds Zest to Scooty")
Why Jet failed to 'Konnect'
The no-frills brand scored poorly on perception, performance, popularity and profit
 "Why Jet failed to 'Konnect'")